“World News” Closes Total Viewing and Demo Gaps with NBC

By Coordinator

Feb 2, 2010 11:16am

Increases Total Viewing and Demo Advantages Over CBS vs. the Previous Year


For the week of January 25th, “ABC World News with Diane Sawyer” averaged 8.51 million Total Viewers and a 2.0/7 among Adults 25-54 according to Nielsen Media Research. Week-to-week “World News” grew its demo audience by 4%. 


Please note: “World News” is based on a four-day average (Mon-Tues & Thurs-Fri); ratings on Wednesday were excluded due to the President’s State of the Union Address. “NBC Nightly News” and “CBS Evening News” are based on a five-day average. Diane Sawyer anchored “World News” Monday-Thursday; Dan Harris anchored on Friday.


Week-to-week, “World News” closed the gap with “Nightly News” in Total Viewers by 11% (1,570,000) and among Adults 25-54 by 29% (560,000). In addition, “World News” cut into Nightly’s Adult 25-54 advantage by 14% year-to-year.


Compared to the previous year, World News increased its Total Viewing advantage over “Evening News” by 11% (1,750,000) and its demo advantage by 6% (380,000).


For the week, “World News” was up 4% (290,000) among Total Viewers and up 9% (200,000) among Adults 25-54 compared to its season-to-date average.


Last week’s “World News” featured comprehensive coverage of the State of the Union including Diane Sawyer’s exclusive interview with President Barack Obama at the White House and an interview with White House Chief of Staff Rahm Emanuel. “World News” also continued its coverage of the Toyota recall with reporting by ABC Chief Investigative Correspondent Brian Ross.


Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”


EVENING NEWS (Week of January 25, 2010)


   Total Viewers    Adults 25-54   Households

ABC    8,510,000     2.0/7; 2,540,000 5.7/10

NBC    10,080,000     2.5/9; 3,100,000 6.6/12

CBS    6,760,000      1.7/6; 2,160,000     4.5/8


Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 1/25/10, 1/18/10 & 1/26/09). Live +7 (where available) & Live +SD for Season-to-date (9/21/09-1/31/10) & World News with Diane Sawyer (12/21/09-1/31/10).

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