“World News with Diane Sawyer” Posts its Best Total Viewer Delivery in a Month

By Coordinator

Feb 9, 2010 11:41am

“World News” is the Only Evening Newscast to Grow its Audience Week-to-Week

 

“World News” Narrows Total Viewing and Demo Gaps with NBC Week-to-Week and Year-to-Year

 

For the week of February 1st, “ABC World News with Diane Sawyer” averaged 8.58 million Total Viewers and a 2.0/7 among Adults 25-54 according to Nielsen Media Research.  This marks “World News” best Total Viewer delivery in a month.

 

Week-to-week, “World News” was the only evening newscast to grow its Total Viewer audience (+70,000) while “NBC Nightly News” and “CBS Evening News” both declined. This marks the fourth straight week of total viewer declines for “Nightly News.” Compared to the previous week, “World News” closed the gap with “Nightly News” among Total Viewers (1,420,000) by 10% and among Adults 25-54 (470,000) by 16%. In addition, year-to-year “World News” cut into Nightly’s lead among Adult 25-54 by 22% and Total Viewers by 17%.

 


Compared to the previous week, World News increased its Total Viewing advantage (2,100,000) over “Evening News” by 20% and its demo advantage (520,000) by 37%.  Year-to-year, “World News” total viewing lead over CBS was 42% larger.

 

Please note: In week-to-week comparisons “World News” weekly average for the week of January 25 is based on a 4-day average due to the State of the Union, while “Nightly News” and “Evening News” are based on a 5-day average. 

 

Last week “World News” continued its extensive coverage of the Toyota recall with reporting by ABC News Chief Investigative Correspondent Brian Ross. “World News” also featured coverage of the President’s budget and the first national Tea Party Convention.

 

Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

 

EVENING NEWS (Week of February 1, 2010)

 

 

Total Viewers 

Adults 25-54   

Households

 

 

 

 

ABC

8,580,000      

2.0/7; 2,510,000

5.7/11

NBC

10,000,000

2.4/9; 2,980,000

6.5/12

CBS

6,480,000

1.6/6; 1,990,000

4.4/8

 

Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 2/1/10, 1/25/10, 2/2/09).

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