Not a Joke: Toyota Sales Skyrocket

By David Schoetz

Apr 1, 2010 5:41pm

 
You'd think I might be kidding, it being April Fools' Day and after months of negative publicity tied to a string of deadly accidents, recalls and far-from-totally-resolved safety problems. But I'm not. Toyota sales jumped significantly with the help of financing and maintenance incentives — up month-to-month by 87 percent and 41 percent compared to March a year ago. For full disclosure, I blogged about this a month ago under the "Day's Least Surprising News" category when the sales numbers took a nosedive. My crow tastes fine, thanks for asking. Here's a business video from February about Toyota's advertised "commitment" to restoring customer faith that is apparently working, along with some great deals.

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