Grocery Battle Royale: Brand Name Vs. Generics

By David Schoetz

May 7, 2010 2:37pm

Who you got? Bounty's "Quicker Picker Upper" or the store-made paper towel?  Is it Toucan Sam's Froot Loops or the generic rival Fruit Rings? Embedded below is last night's look at this very topic from Sharyn Alfonsi and producer Elizabeth Stuart. In an economy where so many Americans are looking to save, and as big retailers improve the quality and marketing of their own store-made products, is brand loyalty slowly becoming a thing of the past? What's your favorite cost-saving generic? NOTE: I use Coca-Cola to illustrate because it is considered the most valuable brand in the world — and soda, as explained in the segment, is one products where the store-made brand is not much competition.  

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