Ratings Report: ABC News Programming For the Week of May 10-May 16, 2010

By Coordinator

May 20, 2010 3:26pm



“GMA” is Only Morning Show to Gain Total Viewers Versus Last Year – ABC Program Also Posts Best Total Viewer Numbers in Two Months


“GMA” Posts Smallest Weekly Total Viewing Gap with NBC in Almost Two Year – Cuts the Total Viewing Gap with NBC by 53% Year-to-Year and 37% Week-to-Week 


“GMA” Extends its Demo and Total Viewing Advantages Over CBS Year-To-Year



For the week of May 10th, ABC’s “Good Morning America” averaged 4.530 million Total Viewers and a 1.4/10 among Adults 25-54. This was the show’s best Total Viewer delivery since the week of 3/8/10. “GMA” was the only morning show to experience Total Viewer growth (+5%) versus last year. 


Once again, “GMA” reduced NBC’s “Today” Total Viewing lead, posting the smallest weekly gap between the two programs in nearly two years (week of 7/14/08).  GMA shrank the gap by -37% vs. the prior week and by -53% year-to-year.  


In addition, “GMA” expanded its demo (700,000) and Total Viewing (1,950,000) advantages over CBS’ “Early Show” year-to-year (A25-54: +8% Total Viewers: +34%).


The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”


Please note: George Stephanopoulos broadcasted from Washington, D.C. Friday 5/14/10.


Due to a special report that aired Monday 5/10/10, “GMA” was interrupted for 22 minutes during the 1st hour on the West Coast & during the 2nd hour in Mountain causing GMA to have a shorter duration of 63 minutes.


MORNING NEWS (Week of May 10, 2010)


  Total Viewers     Adults 25-54 Households

ABC   4,530,000     1.4/10; 1,770,000 3.4/13

NBC   5,120,000     2.1/15; 2,570,000 4.0/15

CBS   2,580,000   .9/6;  1,070,000 1.9/7



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