“World News with Diane Sawyer” Closes Total Viewing Gap with NBC to Smallest Margin Since September 2009

By Coordinator

May 11, 2010 11:31am

“World News” Increases Total Viewing and Demo Leads Over CBS

 

For the week of May 3rd, “ABC World News with Diane Sawyer” averaged 7.00 million Total Viewers and a 1.6/7 among Adults 25-54, according to Nielsen Media Research. “World News” topped “Nightly News” among Adults 25-54 on Tuesday and among Total Viewers on Wednesday.

 

The Total Viewing gap between “World News” and “NBC Nightly News” shrank to the smallest margin since the week of September 7, 2009.  Compared to the previous week the Total Viewing gap between the two programs was 26% smaller standing at 430,000 viewers.

 

Year-to-Year, “World News” narrowed the gaps with “NBC Nightly News” by 34% among Adults 25-54 and by 7% among Total Viewers.

 


The Total Viewing gap between “World News” and “CBS Evening News” was the largest it has been in a month standing at 2.02 million viewers.  ABC’s demo lead over CBS (440,000) was the largest it has been in three months and 13% larger compared to the previous week. 

 

Last week, “World News” provided comprehensive coverage of the Times Square bomb plot.  Diane Sawyer anchored “World News” from Times Square on Monday. Ryan Owens and Jeffrey Kofman reported on the oil spill throughout the week from the Gulf of Mexico.  Bianna Golodryga and Bill Weir reported on the giant dip on Wall Street and what could have caused it. Additionally, ABC Senior Health and Medical editor Dr. Richard Besser provided reporting on the cord blood banking industry, specifically looking at the differences between private and public banking.

 

Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

 

EVENING NEWS (Week of May 3, 2010)

 

 

Total Viewers 

Adults 25-54   

Households

 

 

 

 

ABC

 7,000,000      

1.6/7;  1,970,000

4.8/10

NBC

 7,430,000

1.8/8;  2,180,000

5.0/11

CBS

 4,980,000

1.2/5;  1,530,000

3.5/8

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 5/3/10, 4/26/10 & 5/4/09

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