By Coordinator

Jun 24, 2010 12:05pm

“GMA” is the Only Morning Show to Increase Both Adult 25-54 Demo

and Total Viewers Year-to-Year; 


“GMA” Cuts Both Demo Gap with NBC Week-to-Week and Year-to-Year,

and Cuts Total Viewing Gap Year-to-Year

– Smallest Demo Gap Since December;


“GMA” Extends Both Demo and Total Viewing Advantages Over CBS Year-to-Year



For the week of June 14, ABC’s “Good Morning America” averaged 4.010 million Total Viewers and a 1.3/10 among Adults 25-54.


“GMA” was the only morning program to increase its Adult 25-54 audience year-to-year (+30,000), and, once again, was the only morning program to experience Total Viewer growth year-to-year (+320,000). Both NBC’s “Today” and CBS’ “Early Show” declined year-to-year in the Adult 25-54 Demo and in Total Viewers, with NBC losing -40,000 Adults 25-54 and CBS losing -50,000 Adults 25-54.


“GMA” continues to reduce “Today’s” Demo lead, shrinking the gap -7% week-to-week and -11% year-to-year. “GMA” also shrank “Today’s” Total Viewing lead by -29% year-to-year. This is the fourth straight week ABC has shrunk NBC’s weekly demo lead, and it’s the smallest gap since New Year’s week (week of 12/28/09).


 In addition, “GMA’s” Adult 25-54 Demo lead (690,000) over the “Early Show” was +13% larger year-to-year. ABC expanded its Total Viewing advantage (1,670,000) over CBS by +25% year-to-year.


 The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”


Please note: Robin Roberts broadcast from South Africa for the World Cup on Monday, 6/14/10 and was off Tuesday 6/15/10.


MORNING NEWS (Week of June 14, 2010)



Total Viewers 

Adults 25-54 




1.3/10; 1,580,000




1.7/13; 2,120,000




.7/6;  890,000 


Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54) Live + SD weeks of 6/14/10, 6/07/10, & 6/15/09. 

Comments are closed.