Ratings Report: ABC News Programming For the Week of July 19-23, 2010

By Coordinator

Jul 29, 2010 12:37pm



“GMA” Only Morning Show to Gain Total Viewers Week-to-Week and Year-to-Year; and Increase Adult 25-54 Demo Viewers Week-to-Week


“GMA” Cuts Both Total Viewing Gap with NBC Week-to-Week and Year-to-Year; and Adult 25-54 Gap Week-to-Week


“GMA” Extends Both Demo and Total Viewing Advantages Over CBS Week-to-Week

and Year-to-Year: Largest Weekly Gaps Since May



For the week of July 19, 2010, ABC’s “Good Morning America” averaged 3.87 million Total Viewers and a 1.2/11 among Adults 25-54.


Versus last year, ABC was the only program to grow among total viewers (+1%) versus the same week last year, while NBC (-2%) and CBS (-12%) both fell. 


Week-to-week, “GMA” was the only morning program to experience growth among both Adults 25-54 (+6%) and Total Viewers (+2%).  NBC’s “Today” and CBS’ “Early Show” both lost Adult 25-54 and Total Viewers versus the prior week. In fact, “Early Show” fell to its lowest total viewer number in over seven years (week of 6/23/03) and lowest demo delivery in four years (week of 7/17/06).


“GMA” continues to reduce the viewing gaps with “Today,” both week-to-week and year-to-year. Compared to the previous week, “GMA” shrank the Adult 25-54 gap by -19% and the Total Viewing gap by -12% with NBC.  Year-to-year, the total viewing gap between the two programs was -11% smaller.


In addition, “GMA’s” viewing lead over CBS’ “Early Show” grew both week-to-week (Adults 25-54: +24%, Total Viewers: +7%) and year-to-year (Adults 25-54: +18%; Total Viewers: +20%). This is the largest weekly demo and total viewing gaps between the two shows since May.


 The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”


Please note: Robin Roberts was on assignment Friday, July 23.


MORNING NEWS (Week of July 19, 2010)


  Total Viewers     Adults 25-54 Households

ABC   3,870,000     1.2/11; 1,530,000    2.9/12

NBC   4,680,000     1.6/14; 2,030,000 3.6/15

CBS   2,100,000    .6/5; 800,000    1.6/7


Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 7/19/10, 7/12/10, & 7/20/09


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