Ratings Report: ABC News Programming For the Week of August 16-22, 2010

By Coordinator

Aug 26, 2010 12:03pm




“GMA” Only Morning Show to Increase in Total Viewers Year-to-Year; 


“GMA” Cuts Total Viewing Gap with NBC Year-to-Year;


“GMA” Grows Demo Lead Over CBS Week-to-Week and Year-to-Year,

and Also Extends Total Viewing Advantage Year-to-Year



For the week of August 16th, ABC’s “Good Morning America” averaged 3.790 million Total Viewers and a 1.2/10 among Adults 25-54.


“GMA” continued to increase the most in total viewers (+2%) among the three morning shows versus the same week last year. In fact, it was the only show to increase year-to-year, while NBC’s “Today” dropped -4% and CBS’ “Early Show” fell -13%.


Once again, “GMA” narrowed the total viewing gap with NBC’s “Today” by -23% year-to-year.


In addition, “GMA’s” A25-54 demo lead (640,000) over “Early Show” was +28% larger year-to-year and +8% larger week-to-week. “GMA’s” total viewing advantage (1,560,000) was +36% larger year-to-year over CBS.   


 The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”


 Please note: Robin Roberts was on assignment on Thursday, 8/19/10.


MORNING NEWS (Week of August 16, 2010)


  Total Viewers     Adults 25-54 Households

ABC   3,790,000     1.2/10; 1,530,000 2.9/12

NBC   4,750,000    1.8/15; 2,210,000 3.6/15

CBS   2,230,000    .7/6;  890,000    1.7/7



Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 8/16/10, 8/9/10, & 8/17/09

Comments are closed.