“World News with Diane Sawyer” Closes Total Viewing Gap with NBC By 27% Year-to-Year

By Coordinator

Aug 3, 2010 12:34pm

July 2010 Sweep: “World News” Closes Both Total Viewing & Demo Gaps with NBC Year-to-Year

 

For the week of July 26th, “World News with Diane Sawyer” averaged 6.75 million Total Viewers and a 1.5/7 among Adults 25-54, according to Nielsen Media Research. 

 

Compared to the same period last year, “World News” closed the Total Viewing gap with “NBC Nightly News” by 255,000 viewers. “World News” also increased its Total Viewing advantage over “CBS Evening News” by 521,000 viewers year-to-year.

 

Last week, “World News” covered the leak of more than 90,000 classified documents by WikiLeaks with reporting from Senior Foreign Affairs Correspondent Martha Raddatz. Bill Weir and Barbara Pinto reported from Arizona on the state’s immigration law and the impact it has had on the people of Arizona. In addition, “World News” continued to report on the crisis in the Gulf with reporting from Jeffrey Kofman.

For the July 2010 sweep, “World News” delivered 6,841,000 total viewers and 1,875,000 Adults 25-54. “World News” was the only evening newscast to hold its Total Viewing audience year-to-year. 

 

Compared to the July 2009 Sweep, “World News” closed both the Total Viewing and demo gaps with NBC.  The Total Viewing gap was 20% smaller year-to-year and the gap among Adults 25-54 was 10% smaller.  In addition, “World News” Total Viewing advantage over “CBS Evening News” increased by 20% year-to-year.

Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

 

EVENING NEWS (Week of July 26, 2010)

Total Viewers 

Adults 25-54   

Households

ABC

 6,746,000      

1.5/7;  1,875,000

4.6/10

NBC

 7,444,000

1.8/8;  2,184,000

4.9/11

CBS

 4,980,000

1.2/5;  1,534,000

3.4/7

 

EVENING NEWS (July 2010 Sweep)

Total Viewers 

Adults 25-54   

Households

ABC

 6,841,000      

1.5/6;  1,875,000

4.7/10

NBC

 7,540,000

1.8/8;  2,236,000

5.0/11

CBS

 5,058,000

1.3/5;  1,567,000

3.4/7


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD for weeks of 7/26/10 & 7/27/09, Live+7 (where available) & Live+SD for July 2010 sweep (7/1/10-7/28/10), Live+7 for July 2009 sweep (7/2/09-7/29/09). 

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