Ratings Report: ABC News Programming For the Week of August 23-29, 2010

By Coordinator

Sep 2, 2010 12:19pm

“GMA” Only Morning Show to Increase in Both Total Viewers & A25-54 Year-to-Year; 


“GMA” Grows in Both Total Viewers & A25-54 Week-to-Week ;


“GMA” Cuts Total Viewing & A25-54 Gaps with NBC Year-to-Year;


“GMA” Grows Total Viewing & Demo Leads Over CBS Year-to-Year


For the week of August 23rd, ABC’s “Good Morning America” averaged 3.870 million Total Viewers and a 1.3/10 among Adults 25-54.


“GMA” was the only morning show to increase versus the same week last year among the three morning shows. “GMA” grew +5% among Total Viewers while NBC’s “Today” dropped -7% and CBS’ “Early Show” fell -5%.  Among A25-54, “GMA” grew +1% while NBC’s “Today” dropped -4% and CBS’ “Early Show” fell -9%. 


 “GMA” grew +2% week-to-week among Total Viewers and +3% among A25-54 while NBC’s “Today” dropped -3% in the demo.   


Year-to-year, “GMA” narrowed the total viewing gap with NBC’s “Today” by -38% and the A25-54 gap by -13%. This marks the smallest weekly gaps between the two programs in a month.


In addition, “GMA’s” A25-54 demo lead (610,000) over “Early Show” was +20% larger year-to-year. “GMA’s” total viewing advantage (1,530,000) was +24% larger year-to-year over CBS.   


Please note: Robin Roberts broadcasted from the Gulf Coast on 8/27/10. George Stephanopoulos was off the week of 8/23/10.


 The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”


MORNING NEWS (Week of August 23, 2010)


  Total Viewers     Adults 25-54 Households

ABC   3,870,000     1.3/10; 1,570,000 3.0/12

NBC   4,750,000     1.7/14; 2,150,000 3.6/14

CBS   2,340,000   .8/6;  960,000    1.8/7



Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 8/23/10, 8/16/10 & 8/24/09.

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