“THIS WEEK WITH CHRISTIANE AMANPOUR” IS 2ND IN KEY A25-54 DEMOGRAPHIC
“THIS WEEK” NARROWS WEEK-TO-WEEK (-17%)
AND SEASON-TO-DATE (-33%) GAPS
IN TOTAL VIEWERS WITH “MEET THE PRESS”
“THIS WEEK” INCREASES A25-54 LEAD OVER
“FACE THE NATION” (+200%) WEEK-TO-WEEK
ABC News’ “This Week with Christiane Amanpour” was the number two Sunday morning public affairs program in Adults 25-54 on Sunday, October 17, 2010 according to Nielsen Media Research. “This Week” has placed second in the key A25-54 demographic for ten out of the past twelve weeks Ms. Amanpour has been anchor.
“This Week” experienced week-to-week growth in Total Viewers (+11%). In addition, “This Week” posted the greatest week-to-week growth in Adults 25-54 (+21%) of all Sunday morning public affairs programs. Among Total Viewers, “This Week” narrowed the week-to-week (-17%) and season-to-date
(-33%) gaps with NBC’s “Meet the Press. Among A25-54, “This Week” increased its lead over CBS’ “Face the Nation” by +200% week-to-week.
On Sunday, “This Week” kicked-off the ABC Network’s week–long coverage of Alzheimer’s disease in America and the results of a newly released study on Alzheimer’s, “The Shriver Report: A Woman's Nation Takes on Alzheimer's” with an exclusive interview with the First Lady of California, Maria Shriver, as well as Ann O’Leary, the executive director of the Berkley Center for Health, Economic, and Family Security. Also featured was an exclusive update on the Delaware Senate race featuring Republican candidate Christine O’Donnell and Democratic candidate Chris Coons. Political strategist Matthew Dowd, author of “Dirty, Sexy, Politics,” Meghan McCain, ABC News’ George Will and Terry Moran joined Ms. Amanpour for the roundtable discussion.
Christiane Amanpour is the anchor of “This Week” and Ian Cameron is the executive producer. The program airs Sundays on the ABC Television Network.
(Sunday, October 17, 2010) TOTAL VIEWERS A25-54 MM/Rtg
ABC “THIS WEEK” 2,160,000 750,000/.6
CBS “FACE THE NATION” 2,610,000 720,000/.6
NBC “MEET THE PRESS” 2,550,000 910,000/.7
FOX “FOX NEWS SUNDAY” 1,030,000 320,000/.3
Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 10/11/10 & 10/4/10; Live+7 (where available) & Live+SD for 9/20/10-10/17/10.