Ratings Report for “World News with Diane Sawyer” For the Week of October 4 – 8, 2010

By Coordinator

Oct 12, 2010 10:27am

“World News with Diane Sawyer” Closes Total Viewing and Demo Gaps

with NBC Week-to-Week and Year-to-Year

ABC Closes Weekly Total Viewing Gap with NBC for Third Consecutive Week &

Closes Weekly Demo Gap to Smallest Margin Since May

For the week of October 4th, “World News with Diane Sawyer” averaged 6.98 million Total Viewers and a 1.5/6 among Adults 25-54, according to Nielsen Media Research.

            “World News” closed both the Total Viewing and demo gaps with “Nightly News” week-to-week and year-to year. “World News” closed the Total Viewing gap with NBC for the third consecutive week. Compared to the previous week, the Total Viewer gap (520,000) was 21% smaller. The weekly demo gap (220,000) was 37% smaller, marking the smallest demo gap between the two programs since May. In addition, compared to the same period last year, ABC closed the demo gap by 48% and the Total Viewing gap by 32%.

            NoteGeorge Stephanopoulos anchored the broadcast on Friday, October 8.

Last week “World News” reported on the heightened terror alerts in Europe with comprehensive coverage from Brian Ross in New York, David Muir in London, and Lama Hassan in Paris. In response to the “World News Going Home” series, viewers sent in their ideas for ways to create jobs in their hometowns and Sharyn Alfonsi reported highlighted some of them. Jonathan Karl covered the Connecticut Senate race for his weekly “Races to Watch” report. In addition, Jim Sciutto and Alex Marquardt reported on the toxic sludge spill in Hungary.

            Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”


EVENING NEWS (Week of October 4, 2010)


Total Viewers 

Adults 25-54   








1.5/6;  1,860,000




1.7/7;  2,080,000




1.3/6;  1,660,000


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/4/10 & 9/27/10

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