Ratings Report: ABC News Programming For the Week of November 1 – November 7, 2010

By Coordinator

Nov 11, 2010 11:19am


“GMA” Cuts Total Viewing Gap with NBC’s “Today” Year-to-Year;

“GMA” Expands Demo Advantage Over CBS Week-to-Week


For the week of November 1st, ABC’s “Good Morning America” averaged 4.170 million Total Viewers and a 1.4/10 among Adults 25-54.  

 “GMA” continues to narrow the total viewing gap with “Today” year-to-year (-6%).  

Versus the prior week, “GMA’s” demo lead over CBS’s “Early Show” was +12% larger. This is the largest weekly demo gap between ABC and CBS since September.

 The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m. ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of November 1, 2010)

              Total Viewers     Adults 25-54     Households

ABC              4,170,000     1.4/10; 1,740,000     3.2/12

NBC              5,340,000     2.1/15; 2,570,000     4.0/15

CBS              2,700,000       .9/7; 1,160,000      2.0/8

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 11/01/10, 10/25/10 & 11/02/09.

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