Ratings Report for ABC News’ “Nightline” For the Week of November 8, 2010

By Coordinator

Nov 18, 2010 12:11pm

“NIGHTLINE” IS #1 IN TOTAL VIEWERS FOR THE SIXTH CONSECUTIVE WEEK

 

“NIGHTLINE” IS #1 AMONG ADULTS 18-49 AND ADULTS 25-54 FOR THE WEEK

 

“NIGHTLINE” IS #1 FOR THE SEASON TO DATE AMONG ADULTS 18-49, ADULTS 25-54 AND TOTAL VIEWERS FOR FIRST TIME SINCE 1993

 

ABC News’ “Nightline” is the number one program among Total Viewers (4.04 million), outperforming NBC’s “The Tonight Show” and CBS’ “Late Show with David Letterman” according to Nielsen Media Research for the week of November 8, 2010. This is the sixth week in a row “Nightline” has been the number one program among Total Viewers. For the week, “Nightline” also placed first among Adults 25-54 (1.72 million) and Adults 18-49 (1.36 million).

Season-to-date, “Nightline” also ranks in first place among Total Viewers, A25-54 and A18-49. This is the first time “Nightline” has been in first place at this point in the season since at least the 1993-94 season when “Letterman” began on CBS. 

Week to week, ‘Nightline’ was the only Late Night program to grow its audience versus the competition. Week to week, “Nightline” grew +8% among A25-54, +9% among A18-49 and +3% among Total Viewers.

Versus last week, “Nightline’s” demo lead over the “Tonight Show” was +633% larger while the total viewing lead expanded +1000%. “Nightline’s” demo lead over “Letterman” increased +18% versus last year. In addition, “Nightline’s” total viewing lead over “Letterman” increased +74% versus last week and +450% versus last year.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of November 8, 2010)   

                       TOTAL VIEWERS   A25-54(000)/Rtg    A18-49(000)/Rtg 

ABC “Nightline”         4,040,000     1,720,000/ 1.4                      1,360,000/ 1.0

CBS “Late Show”         3,710,000     1,590,000/ 1.3                     1,170,000/ 0.9

NBC “Tonight”           3,710,000     1,500,000/ 1.2                       1,200,000/ 0.9

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 11/8/10, 11/1/10 & 11/9/09.  Live+7 (where available) & Live+SD for 9/20/10 – 11/14/10.

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