Ratings Report for “World News with Diane Sawyer” For the Week of October 25 – 29, 2010

By Coordinator

Nov 2, 2010 12:36pm

“World News with Diane Sawyer” Displays Greatest Weekly Total Viewer and Demo Growth Among the Evening Newscasts

Posts Best Total Viewer Delivery Since March and Best Demo Delivery Since May

ABC Closes Both Demo and Total Viewing Gaps with NBC Week-to-Week

For the week of October 25th, “World News with Diane Sawyer” averaged 7.40 million Total Viewers and a 1.6/7 among Adults 25-54, according to Nielsen Media Research. Among the evening newscasts, “World News showed the greatest week-to-week growth both Total Viewers (+7%) and in among Adults 25-54 (+6%).

Compared to the previous week, “World News” grew its Total Viewing audience by 500,000 viewers, marking the broadcast’s best Total Viewer delivery since March.  In addition, “World News” delivered its best demo number since May, growing 110,000 Adults 25-54 week-to-week.

            Compared to the previous week, “World News” closed both the Total Viewing and demo gaps with “NBC Nightly News.” The weekly Total Viewing gap (660,000) was 32% smaller and the demo gap (190,000) was 41% smaller, marking the smallest weekly demo gap between the two programs since April.        

            “World News” increased its Total Viewing and demo advantages over “CBS Evening News” week-to-week. ABC’s lead among Adults 25-54 (400,000) was 21% larger, marking ABC’s largest weekly demo lead over CBS since May. In addition, ABC’s weekly Total Viewing lead (1,900,000) was the largest it has been in nearly two months growing 18% week-to-week. 

Last week Diane Sawyer anchored the broadcast from California on Monday and Tuesday.  Sawyer’s interview with California’s Republican Gubernatorial Candidate Meg Whitman aired on Monday and her interview with California’s Governor, Arnold Schwarzenegger, aired on Wednesday.  “World News” reported extensively on the midterm elections and fact checked a number of the claims being made on the campaign trail.  On Friday, “World News” had comprehensive coverage of the cargo plane bomb plot with reporting from Brian Ross, Pierre Thomas, Martha Raddatz, and Jake Tapper.

            Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

 

EVENING NEWS (Week of October 25, 2010)

 

Total Viewers 

Adults 25-54   

Households

 

 

 

 

ABC

 7,400,000      

1.6/7;  2,030,000

5.0/10

NBC

 8,060,000

1.8/7;  2,220,000

5.3/11

CBS

 5,500,000

1.3/5;  1,630,000

3.7/7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/25/10 & 10/18/10

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