Ratings Report for “World News with Diane Sawyer” For the Week of December 6-10, 2010

By Coordinator

Dec 14, 2010 11:37am

“World News with Diane Sawyer” Attracts Largest Weekly Total Viewing Audience Since February  

“World News” is the Only Evening Newscast to Grow Both Total Viewing and Demo Audiences Week-to-Week

ABC Narrows Weekly and Yearly Total Viewing and Demo Gaps with NBC 

“World News” Posts Largest Weekly Total Viewing Advantage Over CBS in Two Years 

For the week of December 6, 2010, “ABC World News with Diane Sawyer” averaged 8.40 million Total Viewers and a 1.9 rating/7 share/2.32 million among Adults 25-54, according to Nielsen Media Research. 

“World News” attracted its largest weekly audience since February. On Monday (12/6/10) “World News” turned in its most-watched telecast among Total Viewers (8.92 million) in over 8 months – since 3/8/10. In addition, “World News” saw the greatest weekly increases in both Total Viewers (+5%) and Adults 25-54 (+6%) compared to its competition. 

Compared to the prior week, “World News” narrowed both the Total Viewing and demo gaps with “NBC Nightly News” to the smallest margins since October. Year-to-Year, “World News” narrowed the Total Viewing gap with NBC by 9% and among Adults 25-54 by 5%.

For the week, World News” outperformed “CBS Evening News” by 2.40 million total viewers marking ABC’s largest total viewing advantage in over two years (w/o 11/17/08). In addition, “World News” increased its week-to-week lead among Adults 25-54 (490,000) to the largest margin since February (w/o 2/8/10). Year-to-year, “World News” increased its Total Viewing and demo advantages over CBS by 20% and 4% respectively. 

Throughout the week, George Stephanopoulos, Martha Raddatz, and Nick Schifrin filed reports for the division-wide series “Afghanistan: Can We Win?” “World News” also covered the ongoing debate over the extension of the Bush-era tax cuts and the arrest of the controversial founder of Wikileaks Julian Assange. In addition, the broadcast remembered Elizabeth Edwards, who passed away on Tuesday, December 7, 2010. 

            Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

 

EVENING NEWS (Week of December 6, 2010) 

 

Total Viewers 

Adults 25-54   

Households 

 

 

 

 

ABC

 8,400,000      

1.9/7;  2,320,000

5.6/11

NBC

 9,420,000

2.2/8;  2,740,000

6.1/12

CBS

 6,000,000

1.5/5;  1,830,000

4.0/8

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/6/10 & 11/29/10

Comments are closed.