“World News with Diane Sawyer” Draws Most Watched Week in Nearly a Year

By Coordinator

Jan 19, 2011 10:57am

Tuesday’s Broadcast Was “World News’” Most Watched Telecast in 2 Years

ABC Narrows Demo Gap with NBC Week-to-Week and Year-to-Year

For the week of January 10, 2011, “ABC World News with Diane Sawyer” averaged 9.14 million Total Viewers and a 2.1 rating/7 share/2.58 million among Adults 25-54, according to Nielsen Media Research.  Hitting season-high numbers, “World News” drew its largest weekly audience and highest Adults 25-54 number in close to a year – since w/o 02/08/10.

For the second time in the last three weeks, “World News” saw both week-to-week and year-ago week increases in Total Viewers (+9% and +7%, respectively) and Adults 25-54 (+12% and +4%, respectively).  

“World News” outperformed the “CBS Evening News” by 2.02 million viewers and by 430,000 Adults 25-54.

“World News” narrowed the margins with “NBC Nightly News” compared to the prior week and same week last year in both Total Viewers (-9% and -24%, respectively) and Adults 25-54 (-7% and -17%, respectively).  

Monday’s (1/10/11 – 9.95 million & 2.98 million Adults 25-54) and Tuesday’s airing (1/11/11 – 10.32 million & 2.97 million Adults 25-54) stood as the Top 2 “World News” telecasts this season in both Total Viewers and Adults 25-54.  In fact, ranking as Diane Sawyer’s most-watched telecast ever as anchor, Tuesday’s airing drew “World News’” largest Total Viewer count in nearly 2 years – since 1/20/09.   

Last week “World News” extensively covered the tragic shootings that took place in Tucson, AZ on Saturday January 8. Diane Sawyer anchored the broadcast from Tucson on Monday, January 10.

Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”

EVENING NEWS (Week of January 10, 2011)

 

Total Viewers 

Adults 25-54   

Households 

 

 

 

 

ABC

 9,140,000      

2.1/7;  2,580,000

6.0/11

NBC

10,500,000

2.5/9;  3,150,000

6.7/12

CBS

 7,120,000

1.7/6;  2,150,000

4.7/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 01/10/11, 1/3/11 & 1/12/10

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