Ratings Report for ABC News’ “Nightline” For the Week of April 11, 2011

By Coordinator

Apr 21, 2011 11:26am

“NIGHTLINE” IS #1 AMONG TOTAL VIEWERS, ADULTS 18-49 AND ADULTS 25-54 

 “NIGHTLINE” ONLY LATE NIGHT PROGRAM TO GROW IN ADULTS 18-49 AND ADULTS 25-54 FOR THE WEEK 

“NIGHTLINE” IS #1 SEASON TO DATE AMONG ADULTS 25-54, ADULTS 18-49 AND TOTAL VIEWERS FOR THE FIRST TIME SINCE 1993 

During the week of April 11, 2011, ABC’s “Nightline” ranked No. 1 across all key target demos: Total Viewers (3.847 million), Adults 25-54 (1.603 million) and Adults 18-49 (1.256 million), according to Nielsen Media Research.  “Nightline” ranked No. 1 in Total Viewers for the 8th straight week, while taking the top spot in both key adult demos for the 7th time in the last 8 weeks.    

“Nightline” saw week-to-week increases in Adults 25-54 (+2%) and Adults 18-49 (+5%), growing over the prior week for the 4th time in the last 5 weeks.  In fact, the ABC program stood as the only late night program to be up compared to CBS’ “The Late Show” (-5% and -6%, respectively) and NBC’s “The Tonight Show” (-2% and -4%, respectively).   

“Nightline” improved on its performance on the same week last year across all key demos:  Total Viewers (+4%), Adults 25-54 (+6%) and Adults 18-49 (+2%).  Additionally, the ABC late-night program extended its year over year growth in Total Viewers to 9 straight weeks.    

 Season to date, “Nightline” ranks first in late-night among Total Viewers, Adults 25-54 and Adults 18-49.  This is the first time ever that “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS.  In addition, “Nightline” is up by +3% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year.  Season to date “Nightline” is drawing its largest overall audience in 8 years – since the 2002-03 season.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

 

(Week of April 11, 2011)

               TOTAL VIEWERS   A25-54(000)/ Rtg    A18-49(000)/ Rtg 
ABC “Nightline”       3,847,000     1,603,000/ 1.3      1,256,000/ 1.0
CBS “Late Show”       3,365,000     1,506,000/ 1.2      1,114,000/ 0.8
NBC “Tonight Show”    3,569,000     1,478,000/ 1.2      1,147,000/ 0.9

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 4/11/11, 4/4/11 & 4/12/10.  Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-4/15/11 vs. 9/21/09-4/16/10).  

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