“ABC World News with Diane Sawyer” Continues to Show Total Viewer Growth Week-to-Week, Year-to-Year, and Quarter-to-Quarter

By Coordinator

Jun 28, 2011 11:16am

LAST WEEK: “ABC World News with Diane Sawyer” Grows Both Total Viewing and Demo Audiences Week-to-Week – ABC Shows Largest Weekly Total Viewer Growth Versus Competition

Week-to-Week, ABC Narrows Total Viewing and Demo Gaps with “NBC Nightly News” – Marking the Smallest Total Viewing Gap with NBC in Two Months

ABC Outperforms “CBS Evening News” by 1.75 Million Total Viewers and 216,000 Adults 25-54

Q2 2011: “ABC World News” Posts Best Total Viewing Audience for a 2nd Quarter in Three Years

ABC Cuts Total Viewing Gap with “NBC Nightly News” by 25% Compared to the 1st Quarter of 2011

For the week of June 20, 2011, “ABC World News with Diane Sawyer” averaged 7.21 million Total Viewers and a 1.5 rating/6 share/ 1.87 million among Adults 25-54, according to Nielsen Media Research.  The ABC program saw week-to-week increases in Total Viewers (+4%) and Adults 25-54 (+1%), attracting its largest overall audience in a month – since w/o 5/23/11.

“World News” grew from its year-ago performance by 7% in Total Viewers, building year-to-year for 18th week in a row.

“World News” narrowed its gaps with “NBC Nightly News” in Total Viewers (-13% – 637,000 vs. 735,000) and Adults 25-54 (-18% – 460,000 vs. 562,000).   “World News” turned in its smallest margin with the NBC program in 2 months – since w/o 4/25/10.  

“World News” topped the “CBS Evening News” by 1.75 million viewers and by 216,000 Adults 25-54.  For the 2nd week in a row, ABC program improved its Total Viewer advantage over the CBS program week-to-week (+18% – 1.75 million vs. 1.48 million).

Q2 2010For the 2nd Quarter 2011, “ABC World News with Diane Sawyer” averaged 7.65 million Total Viewers and a 1.6 rating/7 share/2.04 million among Adults 25-54, according to Nielsen Media Research.  Versus the year-ago quarter (2Q10), “World News” saw gains in both Total Viewers (+9%) and Adults 25-54 (+3%), drawing its largest overall 2Q audience in 3 years – since 2Q08.  In fact, “World News” improved on the year-ago week among Total Viewers in all 13 weeks of the 2nd quarter.  

Compared to the previous quarter (1Q11), “World News” cut its Total Viewer margin with “NBC Nightly News” by -25% (866,000 vs. 1.16 million)  

“World News” beat the "CBS Evening News” by 2.05 million Total Viewers and by 342,000 Adults 25-54 viewers during 2Q11, outperforming the CBS program by its largest Total Viewer margin during a 2nd quarter in 3 years – since 2Q08.   

“World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network. Jon Banner is the executive producer of the broadcast.


EVENING NEWS (Week of June 20, 2011)

 

Total Viewers 

   Adults 25-54   

Households 

 

 

 

 

ABC    

  7,213,000

1.5/6;  1,870,000

  4.8/10

NBC

  7,850,000

1.9/8;  2,330,000

  5.2/11

CBS

  5,466,000

1.3/5;  1,654,000

  3.7/ 8

EVENING NEWS (2nd Quarter, 2011)

 

Total Viewers 

   Adults 25-54   

Households 

 

 

 

 

ABC    

  7,645,000

1.6/7;  2,035,000

  5.1/10

NBC

  8,511,000

2.1/8;  2,553,000

  5.6/11

CBS

  5,597,000

1.4/5;  1,693,000

  3.8/ 8

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 06/20/11, 6/13/11 & 6/21/10.  2010-2011 Broadcast Season (9/20/10 – 6/26/11) and 2009-2010 Broadcast Season (9/21/09 – 6/27/10).  2Q11: 3/28 – 6/26/11.  1Q11: 12/27/10 – 3/27/11.  2Q10: 3/29 – 6/27/10

 

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