Ratings Report: ABC News Programming For the Week of June 13 – June 17, 2011

By Coordinator

Jun 23, 2011 3:37pm

“GMA” Posts Smallest Weekly Total Viewer Margin with NBC’s “Today” Since April 

“GMA” is Attracting its Largest Audience in 4 Years – Since the 2006/07 Season

 “GMA” Continues Growth in Total Viewers Year-to-Year and Season-to-Date: Marking 23 Consecutive Weeks of Year-to-Year Growth in Total Viewers

ABC News’ “Good Morning America” averaged 4.527 million Total Viewers and a 1.3/10/1.637 million in Adults 25-54 for the week of June 13, 2011.   For the 8th time in as many weeks, “GMA” grew from its year-ago performance in Total Viewers (+13%). In addition, “GMA” also increased among Adults 25-54 (+4%) versus its year-ago performance.

 “GMA” stretched its year-to-year Total Viewer increases to 23 straight weeks.  In fact, “GMA” improved on its year-ago performance in 36 of 39 weeks of the season-to-date. 

Season to date, “GMA” is up the most among the network morning news programs in Total Viewers (+9%) vs. its year-ago average (NBC’s “Today” is up +1%; CBS’ “Early Show” is up +1%), attracting its largest audience in 4 years – since the 2006-2007 season.

 “GMA” narrowed its weekly total viewing gap with NBC’s “Today” by double-digits (-40% – 626,000 vs. 1.046 million), scoring its smallest weekly total viewing gap with NBC since April.  Additionally, “GMA” shrank its total viewer gap season-to-date by double-digits (-30%), posting its smallest Total Viewer gap with the NBC program in 4 years – since the 2006-07 season.  

For the week of 6/13/11, “GMA” more than doubled the performance of CBS’ “Early Show” in Total Viewers (+105% – 4.527 million vs. 2.212 million). 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. James Goldston is senior executive producer and Tom Cibrowski is executive producer.

Week of 6/13/11               Total Viewers    Adults 25-54    Households

ABC                            4,527,000     1.3/10; 1,637,000    3.4/13

NBC                            5,153,000     1.8/15; 2,297,000    3.8/14

CBS                            2,212,000     0.7/ 5;   824,000    1.7/ 7

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and HHLDs Live + SD weeks of 06/13/11, 06/06/11, & 6/14/10.  Live+7 (where available) & Live+SD for STD 10/11 (9/20/11-6/17/11) & STD 09/10 (9/21/09-6/18/10).

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