“World News with Diane Sawyer” Continues Year-to-Year Audience Growth for 15th Straight Week

By Coordinator

Jun 7, 2011 12:04pm

Year-to-Year, “World News with Diane Sawyer” Grows Total Viewing Audience for the 15th Consecutive Week

“World News” Narrows Weekly Demo Gap with NBC by 34% and by 4% Among Total Viewers

ABC Outperforms CBS by 1.45 Million Total Viewers and 247,000 Adults 25-54

For the week of May 30, 2011, ABC World News with Diane Sawyer” averaged 6.69 million Total Viewers and a 1.4 rating/6 share/1.79 million among Adults 25-54, according to Nielsen Media Research.  “World News” was up by 1% in Total Viewer versus the year-ago Memorial Day week, improving on the same week last year for 15 straight weeks.  

For the 2nd time in the last 3 weeks, “World News” cut its weekly margins with NBC’s “Nightly News” in both Total Viewers (-4% – 889,000 vs. 928,000) and Adults 25-54 (-34% – 422,000 vs. 637,000)“World News” topped “CBS Evening News” by 1.45 million viewers and by 247,000 Adults 25-54.  

Note: ABC’s weekly average was based on 2 days (Wed & Fri) while NBC’s weekly average was based on 3 days (Tues, Thurs & Fri) & CBS’s weekly average was based on 4 days (Tues-Fri). Due to the Memorial Day holiday on Monday 5/30/11, all three programs were coded specials & excluded from the average.  Also, due to the NBA Finals Game 1 on Tues (5/31) & Game 2 on Thurs (6/2), World News was retitled "Wrld News Tonite" & was excluded from the average.  In addition, due to the NHL Stanley Cup Finals Game 1 on Wed (6/1), Nightly News was retitled “NBC-Nitely- News” & was excluded from the average.      

 



EVENING NEWS (Week of May 30, 2011)

 

Total Viewers 

   Adults 25-54   

Households 

 

 

 

 

ABC

  6,690,000

1.4/6;  1,789,000

  4.7/10

NBC

  7,849,000

1.8/8;  2,211,000

  5.2/11

CBS

  5,511,000

1.2/5;  1,542,000

  3.7/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 05/30/11, 5/23/11 & 5/30/10.  2010-2011 Broadcast Season (9/20/10 – 5/25/11) and 2009-2010 Broadcast Season (9/21/09 – 5/26/10).

 

 

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