“ABC World News” the #1 Newscast on Monday and Friday; Advances on “NBC Nightly News” Both Week-to-Week and Year-to-Year

By Coordinator

Aug 23, 2011 11:08am

“ABC World News” Cuts Weekly Total Viewing Gap with “NBC Nightly News” to Smallest Margin in Nearly 2 Years — Narrows Demo Gap to Smallest Margin in 10 Months

 Year-to-Year, “ABC World News” Grows Total Viewing Audience for 26 Consecutive Weeks

During the week of August 15, 2011, “ABC World News with Diane Sawyer” averaged 7.27 million Total Viewers and a 1.6 rating/6 share/1.96 million among Adults 25-54, according to Nielsen Media Research.  ”World News” grew from the prior week for the 2nd week running in the key adult news demo (+2%).  “World News” improved on its year-ago performance in both Total Viewers (+13%) and Adults 25-54 (+13%), extending its year-over-year growth in its overall audience to 26 weeks in a row.

On Monday (8/15/11) and Friday (8/19/11), “ABC World News” was the No. 1 evening newscast in Total Viewers, topping “NBC Nightly News” by 196,000 Total Viewers (8.086 million vs. 7.890 million) and by 3,000 Total Viewers (6.921 million vs. 6.918 million), respectively.


For the 2nd week in a row, “ABC World News” cut the weekly gaps with “NBC Nightly News” in both Total Viewers (-35% – 288,000 vs. 443,000) and Adults 25-54 (-33% – 210,000 vs. 315,000).  The ABC newscast scored its smallest Total Viewer margin with NBC in nearly 2 years - since w/o 9/7/09.  In addition, “World News” saw its closest Adults 25-54 margin in nearly 10 months (since w/o 10/25/10) and 2nd narrowest overall this season. 

Also for the 2nd straight week, “ABC World News” narrowed the gaps with “NBC Nightly News” from the year-ago week in both overall viewers (-69% – 288,000 vs. 914,000) and in the key adults news demo (-49% – 210,000 vs. 408,000).


“ABC World News” outperformed “CBS Evening News” by 1.64 million viewers and by 301,000 Adults 25-54.

Season to date, “World News” is up the most among its network evening news competition compared to its year-ago average in Total Viewers (+3%) – NBC and CBS are both up by +2%.


“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Jon Banner is the executive producer of the broadcast.

EVENING NEWS (Week of August 15, 2011)


Total Viewers 

   Adults 25-54   








1.6/6;  1,958,000




1.7/7;  2,168,000




1.3/5;  1,657,000

  3.8/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 08/15/11, 8/8/11 & 8/16/10.  2010-2011 Broadcast Season (9/20/10 – 8/21/11) and 2009-2010 Broadcast Season (9/21/09 – 8/22/10).    


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