20/20 Stands as Friday Night’s Highest-Rated Show in Key Demo

By Caragh Fisher

Oct 24, 2011 11:33am

20/20 Posts Highest 18-49 Rating Since January 2010

20/20 Draws Biggest Audience Since February 2010

20/20 More than Doubles NBC’s Dateline in the Demo and Leads by 3.7 Million Viewers Overall

At 10pm, ABC’s 20/20 jumped over its lead-in to rank #1 in its time period with Adults 18-49 and Adults 25-54, standing as Friday’s highest-rated TV show in the key young adult sales demo.  20/20 featured Chris Cuomo’s exclusive interview with Bernie Madoff’s daughter-in-law, Stephanie Madoff Mack, about the largest financial scandal in American history, Madoff family secrets and husband Mark Madoff’s suicide. The interview was the first time a Madoff family member has broken their silence. The hour also featured  Barbara Walters’ exclusive sit-down interview with Mariah Carey and husband Nick Cannon discussing intimate details of their struggle to conceive, Mariah’s high-risk pregnancy, parenthood and the unique dynamic of their marriage. It was also the first time the world saw the faces of their babies.

  • Posting its top results in well over 1-1/2 years, ABC’s 20/20 drew its biggest audience on the night since February 2010 and its highest Adult 18-49 rating since January 2010 – since 2/5/10 and 1/8/10, respectively.  
  • Head -to-head against NBC’s Dateline, 20/20 more than doubled the demo (2.1 vs. 1.0) and nearly doubled  total viewers (7.6 million vs. 3.9 million

ABC ranked #1 on Friday in Adults 18-49, hitting a 10-month high on the night in the key young adult sales demo – best since 12/31/10.  The Net also finished #1 on the evening with key Women demos (W18-49/W18-49).

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