“GMA” Saturday Ranks No. 1 in Demo

By Caragh Fisher

Oct 20, 2011 5:02pm

“GMA” Saturday Grows Most Versus Competition in Total Viewers (+17%) and A25-54 (+29%) Week-to-Week

 

ABC News’ “Good Morning America Saturday” averaged 3.295 million Total Viewers and a 1.1 rating /7 share /1.278 million in Adults 25-54 on October 15, 2011.  The ABC program ranked No. 1 in the key adult news demo.   

“GMA Saturday” surged week to week by +17% in Total Viewers and by +29% in Adults 25-54, growing the most over the prior week among the Saturday morning newscasts (NBC’s “Saturday Today” was up+6% and down -3%, respectively; CBS’ “Saturday Early Show” was up +1% and +14%, respectively)In fact, the ABC program drew its largest overall audience in over 4 months and scored its best news demo number in over 5 months - since 5/28/11 and 4/30/11, respectively.     

“GMA Saturday” improved substantially in both Total Viewers (+21%) and Adults 25-54 (+28%) on the year-ago Saturday (2.726 million and 999,000 on 10/16/10), growing the most year to year versus its network rivals (NBC was up +11% and +2%, respectively; CBS was down -8% and up +4%, respectively).     

Ranking No. 1 on the day, “GMA Saturday” topped NBC’s “Saturday Today” by 60,000 Adults 25-54 viewers (1.278 million vs. 1.218 million).  In addition, “GMA Saturday” delivered its smallest Total Viewer margin (194,000) with the NBC program this season.

“GMA Saturday” turned in its largest advantages of the season over CBS’ “Saturday Early Show” in both Total Viewers (+1.649 million) and Adults 25-54 (614,000).

Season to date, “GMA Saturday” is up in both Total Viewers (+5%) and Adults 25-54 (+1%) versus its year-ago averages.  In fact, on average, “GMA- Saturday” is drawing its largest overall audience (3.029 million) in 6 years – since the 2005-06 season.   

Saturday 10/15/11          Total Viewers      Adults 25-54      Households

ABC                          3,295,000      1.1/ 7; 1,278,000     2.5/ 9

NBC                          3,489,000      1.0/ 7; 1,218,000     2.5/ 8

CBS                          1,646,000      0.6/ 4;   664,000     1.2/ 4

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/10/11, 10/3/11 & 10/11/10.  Most Current: 2011-2012 Season (9/19 – 10/16/11) and 2010-2011 Season (9/20 – 10/17/10).

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