“ABC World News” Continues to Cut Gaps with “NBC Nightly News” in Both Total Viewers and Key News Demo

“ABC World News with Diane Sawyer” Cuts Total Viewer and Demo Gaps with “NBC Nightly News” By Double Digits Year-to-Year  

Compared to Same Week Last Year, “ABC World News” Cuts the Demo Gap with “NBC Nightly News” in Half

On Friday, “ABC World News” was the #1 Evening Newscast in Key News Demo – Outperforming “NBC Nightly News” by 90,000 Adults 25-54

“ABC World News” Grows Overall Audience Year-to-Year During All 9 Weeks of the Season

For the week of November 14, 2011, “ABC World News with Diane Sawyer” averaged 8.01 million Total Viewers and a 1.8 rating/6 share/2.23 million among Adults 25-54, according to Nielsen Media Research.  Growing its key adult news demo (+3% – 2.16 million on w/o 11/7/11) for the 2nd week in a row to hit a season-high, “World News” posted its strongest Adults 25-54 performance in nearly 8 months - since w/o 3/21/11.  In fact, the ABC newscast stood as the only newscast to grow week-to-week in the key adult news demo as both NBC (-7%) and CBS (-3%) were down.  Drawing a season-best in Adults 25-54 (2.44 million), Tuesday’s broadcast (11/15/11) stood as “World News’” top regular telecast in the key news demo in over 5 months – since 5/24/11.

Week-to-Week, “ABC World News”  narrowed the viewing gaps with “NBC Nightly News” among Total Viewers (-4% – 1.06 million vs. 1.10 million) and Adults 25-54 (-51% – 241,000 vs. 488,000), scoring its smallest news demo gap with the NBC newscast since the season premiere week 8 weeks ago – since w/o 9/19/11 .  For the 3rd week in a row, “ABC World News”  cut the gaps with “NBC Nightly News” year-to-year in both Total Viewers (-29% – 1.06 million vs. 1.49 million) and Adults 25-54 (-47% – 241,000 vs. 457,000) .

On Friday (11/18/11), “ABC World News” was the No. 1 evening newscast in the key adult news demo outdrawing “NBC Nightly News” by 90,000 Adults 25-54 (2.05 million vs. 1.96 million) .

“ABC World News”  bettered the “CBS Evening News” by 1.26 million Total Viewers and by 299,000 Adults 25-54.

“ABC World News with Diane Sawyer” has grown its Total Viewing audience year-to-year in each of the first nine weeks of the 2011-2012 season. Season to date, “World News” is up in both Total Viewers (+5%) and Adults 25-54 (+2%) compared to the same point last season.  Additionally, “World News” has cut its season-to-date gaps with “NBC Nightly News” by double-digits in both Total Viewers (-15%) and Adults 25-54 (-11%), posting its smallest news demo margin (323,000) with the NBC program in 3 years – since the 2008-09 season.

Note David Muir anchored “World News” Thursday (11/17) and Friday (11/18).

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.

EVENING NEWS (Week of November 14, 2011

  Total Viewers      Adults 25-54      Households
       
ABC       8,011,000  1.8/6; 2,226,000     5.5/10
NBC   9,068,000  2.7/7; 2,467,000     6.1/11
CBS   6,756,000  1.6/6; 1,927,000     4.5/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/14/11, 11/7/11 & 11/15/10.  2011-2012 Season (9/19 – 11/20/11) and 2010-2011 Season (9/20 – 11/21/10).

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