A new craze is sweeping Japan that involves underwear, a promise to burn calories and a mesmerizing infomercial to back it all up.
Introducing MXP Calorie Shaper Pants, the shiny boxer briefs that hold claim to a revolutionary technology that purportedly enables users to burn extra calories by simply wearing them around.
The makers of these “Calorie Shapers” say their product is built with “honeycomb spring,” a special resin coating, that adds resistance while you walk, thus allegedly increasing the number of calories you burn.
Priced at $32 per pair and holding out the promise to lose weight with no effort, it seems the spandex biker short-like product would sell itself.
The “Calorie Shaper” is being pitched across Japan with an infomercial that looks like a 1980s flashback, complete with choreographed dance routines – in the park, on the street and in the office – and all.
In Japan, where the obesity rate is just 5 percent but alarm-raising headlines have spurred citizens’ concerns, the infomercial has worked and the product is a best-seller.
Here in the United States, where the obesity rate is upwards of 30 percent, it’s just the infomercial that’s become a best-seller, viewed more than 50,000 times on YouTube alone.