Japanese Calorie-Burning Underwear Sparks YouTube Interest

Nov 16, 2011 1:31pm

A new craze is sweeping Japan that involves underwear, a promise to burn calories and a mesmerizing infomercial to back it all up.

Introducing MXP Calorie Shaper Pants, the shiny boxer briefs that hold claim to a revolutionary technology that purportedly enables users to burn extra calories by simply wearing them around.

The makers of these “Calorie Shapers” say their product is built with “honeycomb spring,” a special resin coating, that adds resistance while you walk, thus allegedly increasing the number of calories you burn.

abc calorie shaper jp 111116 wblog Japanese Calorie Burning Underwear Sparks YouTube Interest

ABC

Priced at $32 per pair and holding out the promise to lose weight with no effort, it seems the spandex biker short-like product would sell itself.

The “Calorie Shaper” is being pitched across Japan with an infomercial that looks like a 1980s flashback, complete with choreographed dance routines – in the park, on the street and in the office – and all.

In Japan, where the obesity rate is just 5 percent but alarm-raising headlines have spurred citizens’ concerns, the infomercial has worked and the product is a best-seller.

Here in the United States, where the obesity rate is upwards of 30 percent, it’s just the infomercial that’s become a best-seller, viewed more than 50,000 times on YouTube alone.

 

 

 

SHOWS:
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus