Coca-Cola Moves Secret Formula
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The Coca-Cola Company
Coca-Cola has moved its secret formula to an exhibit where the public can see it–or at least see a vault containing the 125-year-old closely guarded recipe.
The formula, housed in a vault in the SunTrust Bank in Atlanta since 1925, was transferred in a stealth move last Sunday under heavy security, according to Coca-Cola marketing manager Jacquie Wansley.
It’s now inside a 10-foot-tall vault at the World of Coca-Cola, the company’s attraction in downtown Atlanta, where the new exhibit was opened Thursday.
“This was really a great way to put a capstone on our 125th anniversary year by bringing our secret formula to the World of Coca-Cola,” said Wansley. The formula will remain permanently at its new home, she said.
So what exactly is inside the vault–a piece of paper, a notebook dating from 1886 when Dr. John S. Pemberton invented the soft drink?
“Not a lot of people know,” said Wansley, who doesn’t know herself. “We don’t know how many people know.”
What people at the company do know is that the formula has remained the same since the beginning, notwithstanding persistent rumors that it originally contained cocaine and the ingredient was later dropped.
“The formula for Coca-Cola has remained the same for 125 years, except for New Coke,” which lasted for 79 days in 1985 when it was introduced and met with widespread public disapproval, Wansley said.
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The “rumor” about Coca-Cola having cocaine in it at one time is true – just not int he way people expect. The original formula for the original Coke contains extract from the coca (or koka) plant, which has has one of it’s many alkaloids cocaine. The extract that the Coca-Cola company uses these days has had many of the alkaloids removed chemically – that doesn’t mean that it’s ALL gone, there’s just not enough left in the extract to alter anyone’s mind with any kind of reasonable amount (it’s been theorized that to get any kind of actual high from current-gen Coca-Cola, you’d have to drink about fifteen gallons of the stuff, or five gallons of the unadulterated syrup – which is well beyond the capacity of the human body).
Posted by: johndmes | December 8, 2011, 1:52 pm 1:52 pm
Take the crappy corn syrup out and I will buy Coke again. Go back to real sugar. emmm, much better.
Posted by: smily | December 8, 2011, 2:20 pm 2:20 pm
“What people at the company do know is that the formula has remained the same since the beginning,” — Not true. I am sure the original formula did not say add corn syrup. Coke is so much better with real sugar and yes there is a taste difference between coke made with real sugar and coke made with corn syrup.
Posted by: NoSpin1600 | December 8, 2011, 3:07 pm 3:07 pm
If the formula is such a secret how do they make it?
Posted by: Atila101 | December 8, 2011, 3:57 pm 3:57 pm
and during those 79 days, I drank RC Cola…
Posted by: Sweet Tooth | December 8, 2011, 4:54 pm 4:54 pm
Mexican Coke has sugar in it. The sugar allows for a different kind of nucleation with regards to the carbon dioxide so the drink has a more creamy taste. HFCS on the other hand allows for large bubbles which is why drinks with HFCS taste nasty.
Posted by: FranklinBasil | December 8, 2011, 11:27 pm 11:27 pm
Coke in Mexico, South and Central America is made from cane sugar and I think it tastes better. You can often find imported Coke at Latin food stores, try it some time.
Posted by: Bob Z | December 9, 2011, 3:48 am 3:48 am
I stopped drinking Coke with HFCS cause its grabage and wont buy it until they change the ingredients back. I bought some for passover when they change it for passover
Posted by: Steve | December 16, 2011, 3:16 am 3:16 am