Ratings: For Second Straight Week “ABC World News” Cuts Weekly Viewing Gaps with “NBC Nightly News”

By David Ford

Dec 13, 2011 11:10am

For the Second Straight Week, “ABC World News with Diane Sawyer” Cuts BOTH the Total Viewing and Demo Gaps with “NBC Nightly News” Week-to-Week

For the Sixth Straight Week, “ABC World News” Cuts the Demo Gap with “NBC Nightly News” Year-to-Year

 Season-to-Date, “ABC World News” Narrows the Viewership Gaps with “NBC Nightly News” by Double-Digits Among Both Total Viewers and Adults 25-54 

For the week of December 5, 2011, “ABC World News with Diane Sawyer” averaged 7.88 million Total Viewers and a 1.7 rating/6 share/2.11 million among Adults 25-54, according to Nielsen Media Research.  

For the 2nd week in a row, “ABC World News” decreased its weekly margins with “NBC Nightly News” in both Total Viewers (-15% – 1.35 million vs. 1.60 million) and Adults 25-54 (-1% – 401,000 vs. 406,000).  In addition, the ABC evening newscast narrowed its news demo gap year-to-year (-5% – 401,000 vs. 421,000) with “Nightly News” for the 6th straight week.

“ABC World News” outperformed the “CBS Evening News” by 1.17 million Total Viewers and by 143,000 Adults 25-54.

Note: George Stephanopoulos anchored “World News” Monday and Tuesday. David Muir anchored on Wednesday and Thursday. Diane Sawyer anchored the broadcast from Des Moines, Iowa on Friday.

Season to date, “World News” is up in both Total Viewers (+3%) and Adults 25-54 (+2%) compared to the same point last season.  Additionally, “World News” has cut its season-to-date gaps with “NBC Nightly News” by double-digits in both Total Viewers (-13%) and Adults 25-54 (-17%), posting its smallest news demo margin (340,000) with the NBC program in 3 years – since the 2008-09 season.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., (ET) on the ABC Television Network.  Michael Corn is the executive producer of the broadcast.

EVENING NEWS (Week of December 4, 2011)

  Total Viewers     Adults 25-54    Households
       
ABC       7,878,000 1.7/6;  2,107,000   5.3/10
NBC   9,227,000 2.1/7;  2,508,000   6.1/11
CBS   6,705,000 1.6/6;  1,964,000   4.5/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 12/5/11, 11/28/11 & 12/6/10.  2011-2012 Season (9/19 – 12/11/11) and 2010-2011 Season (9/20 – 12/12/10).

SHOWS:
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