”GMA” Posts Largest November Sweep Audience in 4 Years

For the 2011 November Sweep, “GMA” Posts Smallest Demo Margin with NBC’s “Today” in 6 Years and Smallest Total Viewer Margin in 4 Years

ABC News’ “Good Morning, America” attracted 4.948 million Total Viewers and a 1.6/11/1.943 million Adults 25-54 for the November 2011 Sweep, according to Nielsen Media Research.  Compared to November 2010 (4.450 million and 1.768 million), “GMA” was up by +9% in Total Viewers and by +10% in Adults 25-54, improving on its year-to-year Total Viewer count for the 2nd year in a row. 

“GMA” attracted its largest overall audience during a November sweep in 4 years - since November 2007.  In addition, “GMA” grew the most November-to-November in Total Viewers, while standing as the only network morning news build on the year-ago sweep in the key adult news demo (NBC’s “Today” was up by +2% and down by -6%, respectively; CBS’ “Early Show” was down -8% and -8%, respectively).

“GMA” decreased its sweeps margins with NBC’s “Today” by digits-digits versus its year-ago sweep margins in both Total Viewers (-30% – 663,000 vs. 942,000) and in Adults 25-54 (-39% – 494,000 vs. 811,000),  registering its smallest November sweep gap in overall viewers in 4 years and narrowest in Adults 25-54 in 6 years – since November 2007 and November 2005, respectively.  Further, “GMA” delivered its smallest news demo gap with “Today” during any sweeps period in over 2 years – since July 2009 .  

“GMA” topped CBS’ “Early Show” during the month in both Total Viewers (+90% – 4.948 million vs. 2.606 million) and Adults 25-54 (+80% – 1.943 million vs. 1.081 million).  Looking at November sweeps periods, “GMA” posted its largest Total Viewer advantage over the CBS program in 7 years and biggest Adults 25-54 lead in 4 years – since November 2004 and November 2007, respectively. 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. James Goldston is senior executive producer and Tom Cibrowski is executive producer.

November 2011 SWEEP     TOTAL VIEWERS    ADULTS 25-54          HOUSEHOLDS

ABC                    4,948,000      1.6/11; 1,943,000      3.7/13

NBC                    5,611,000      2.0/14; 2,437,000      4.2/15

CBS                    2,606,000      0.9/ 6; 1,081,000      1.9/ 7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Most Current.  November 2011 Sweep (10/27-11/23/11) & November 2010 Sweep (10/28-11/24/10).  July 2011 Sweep (6/30-7/27/11).  Sweep periods (November, February, May and July).