20/20 Draws Biggest Audience in Over Two Years and Scores 17-Week Highs in Both Adult Key Measures

By Michelle Levi

Feb 19, 2012 11:53am

 20/20 Dominates 2-Hour Time Period in Adults 18-49 and Adults 25-54 

20/20 is Night’s #1 Newsmagazine, Beating out NBC’s Dateline at 10 pm in Head-to-Head Competition by 4.2 Million Viewers and More than Doubles in Adults 25-54 (+113%) and Adults 18-49 (+109%)

From 9-11pm on Friday night, ABC’s 20/20 dominated its 2-hour time period in Adults 18-49 and Adults 25-54, leading runner-up CBS by 33% and 22%, respectively. During its final hour from 10-11pm, ABC’s 20/20 outdrew NBC’s Dateline by 4.2 million viewers and more than doubled its newsmagazine competition in Adults 25-54 (+113%) and Adults 18-49 (+109%). ABC’s 20/20, “One Moment in Time: The Life of Whitney Houston,” anchored by Chris Cuomo with reporting from Deborah Roberts, Jim Avila and Chris Connelly, took an in-depth look at the voice of the century, from her record-setting achievements and musical legacy, to her rocky personal life and battle with addiction, as well as the latest developments about the superstar’s final days. 

  • Jumping sharply week to week in Total Viewers (+55%), Adults 25-54 (+47%) and Adults 18-49 (+43%), ABC’s 20/20 drew its biggest audience in over 2 years and scored 17-week highs in both key Adult measures – since 2/5/10 and 10/21/11, respectively.

ABC won Friday among Adults 18-49, posting a season high and finishing #1 against its network rivals on the evening for the 4th time in 5 weeks.

  • In fact, ABC marked its most-watched Friday in more than 2 years and hit its highest Adult 18-49 number on the night since December 2010 – since 1/1/10 and 12/31/10, respectively

  

 

 

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