20/20 is Friday’s #1 Newsmagazine, Beating out NBC’s Dateline in Head-to-Head Competition

By David Ford

Mar 24, 2012 1:48pm

20/20 is Night’s #1 Newsmagazine, Beating out NBC’s Dateline at 10 pm in Head-to-Head Competition by 1 Million Viewers, by 78% in Adults 18-49 and 75% in Adults 25-54

Primetime: What Would You Do? #1 Non-Sports Show in Time Slot With Total Viewers and Adults 18-49

ABC’s 20/20 took full control of its newsmagazine competition during the 10 o’clock hour, defeating NBC’s Dateline by 1.0 million viewers, by 75% in Adults 25-54 and by 78% in Adults 18-49. 20/20 featured Chris Cuomo’s exclusive television interview with former Rutgers University student Dharun Ravi – the first time he has spoken on camera since being found guilty last week of spying on his college roommate Tyler Clementi with a webcam in the fall of 2010 because he was gay.

Posting its 2nd straight week of increases in Adults 25-54 (+11%) and Adults 18-49 (+14%), ABC’s 20/20 scored its best results in 5 weeks – since 2/17/12.

From 9-10pm, ABC’s Primetime: What Would You Do? ranked as the #1 non-sports show in its slot with viewers and young adults. In the hour, the ABC newsmagazine towered over Fox’s first-run Fringe by 79% in Total Viewers and by 78% in Adults 18-49.

Gaining week to week in Adults 18-49 (+7%), What Would You Do? posted its highest rating in 7 weeks – since 1/27/12.

Overall ABC finished a strong second on Friday to CBS with its NCAA Basketball coverage in Total Viewers and Adults 18-49. Overshadowing its non-sports competition, ABC beat out Fox by 60% and NBC by 78% in Adults 18-49.

Growing its young adult audience for the 2nd week in a row, the Net hit a 5-week high on Friday night in Adults 18-49 – since 2/17/12.

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