Ratings: “ABC World News” Cuts Weekly Total Viewing and Demo Gaps with NBC to Smallest Margins in Nearly 3 Months

By David Ford

Mar 20, 2012 10:29am

“ABC World News with Diane Sawyer” Cuts Weekly Total Viewing and Demo Gaps with “NBC Nightly News” by Double-Digits, Marking Smallest Gaps in Nearly 3 Months

“ABC World News” Slashes Demo Gap with NBC by 50% Week-to-Week and by 63% Year-to Year 

ABC Newscast Outperforms CBS by 1.42 Million Total Viewers and 196,000 Adults 25-54

For the week of March 12, 2012, “ABC World News with Diane Sawyer” averaged 7.30 million Total Viewers and a 1.6 rating/6 share/1.88 million in Adults 25-54, according to Nielsen Media Research.

For the 2nd consecutive week, “World News” cut its weekly margins with “NBC Nightly News” by double-digits among both Total Viewers (-41% – 798,000 vs. 1.35 million) and Adults 25-54 (-50% – 213,000 vs. 424,000), turning in its smallest margins with the NBC newscast in nearly 3 months - since w/o 12/26/11.

Compared to the year-ago week, “World News” slashed its gaps with “Nightly News” by -33% in Total Viewers (798,000 vs. 1.20 million) and by -63% in Adults 25-54 (213,000 vs. 575,000).

Season-to-date, “World News” has narrowed the gaps with “NBC Nightly News” among both Total Viewers (-6%) and Adults 25-54 (-19%), posting its smallest Total Viewer (1.09 million) and news demo margins (371,000) with the NBC program in 3 years – since the 2008-09 season.

“ABC World News” outdrew the “CBS Evening News” by 1.42 million Total Viewers and by 196,000 Adults 25-54, posting its largest Total Viewer lead in 6 weeks - since w/o 1/30/12.

Note: For the first week of Daylight Saving Time, the 6:30p-7p Households using television (HUT) level was down -7% week to week, while the People Using Television (PUT) levels among Adults 25-54 was down -8% and Total Viewers down -8%. “CBS Evening News” aired with low coverage and was broken out on Thu 3/15/12 (79%) and Fri 3/16/12 (79%) due to NCAA Basketball and was retitled “CBS-Evening-Nws;” ratings for both days were excluded from the average. ”World News” and “Nightly News” averages were based on 5 days.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of March 12, 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,301,000 1.6/6;  1,884,000   5.0/10
NBC   8,099,000 1.7/7;  2,097,000   5.4/11
CBS   5,882,000 1.4/6;  1,688,000   4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/12/12, 3/5/11 & 3/12/11.  Most Current – 2011-2012 Season (9/19/11 – 3/18/12) and 2010-2011 Season (9/20/11 – 3/19/11).

SHOWS:
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