"This Week" Stands as the Only Public Affairs Program to Grow Year-to-Year in the Key Adult News Demo
For the February 2012 Sweep, "This Week" Posted Double-Digit Increases Over the November 2011 Sweep and Saw its Most-Watched Sweeps in Over 2 Years
On February 26, 2012, ABC News' "This Week with George Stephanopoulos" drew 2.353 million Total Viewers and 773,000 Adults 25-54, according to Nielsen Media Research.
For the 3rd straight week, "This Week with George Stephanopoulos" improved on its year-ago telecast in Adults 25-54 (+2% -759,000 on 2/27/11) . In fact, "This Week" stood as the only public affairs program to grow year-to-year in the key adult news demo as NBC's "Meet the Press" (-8%), CBS' "Face the Nation" (-20%) and Fox's "Fox News Sunday" (-10%) each saw decreases.
February 2012 Sweep
For the February 2012 Sweep, "This Week" posted double-digit increases over the November 2011 Sweep in both Total Viewers (+11% - 2.576 million vs. 2.320 million) and Adults 25-54 (+16% - 829,000 vs. 715,000) . Growing its Total Viewer count for the 2nd sweeps period in a row, the ABC public affairs program saw its most-watched sweeps in over 2 years - since November 2009.
" This Week" was up over February 2011 in Total Viewers (+5%), drawing its largest overall February sweep audience in 3 years - since 2009*.
Jon Banner is the executive producer of "This Week with George Stephanopoulos." Follow "This Week" on Twitter @ThisWeekABC.
| Sunday, February 26, 2012 | TOTAL VIEWERS | A25-54 (000)/Rtg |
| ABC "THIS WEEK" | 2,353,000 | 773,000/0.6 |
| NBC "MEET THE PRESS" | 3,430,000 | 1,057,000/0.9 |
| CBS "FACE THE NATION" | 3,035,000 | 806,000/0.7 |
| FOX "FOX NEWS SUNDAY" | 1,141,000 | 529,000/0.4 |
| (February 2012 Sweep) | TOTAL VIEWERS | A25-54 (000)/Rtg |
| ABC "THIS WEEK" | 2,576,000 | 829,000/0.7 |
| NBC "MEET THE PRESS" | 3,244,000 | 1,027,000/0.9 |
| CBS "FACE THE NATION" | 3,075,000 | 991,000/0.8 |
| FOX "FOX NEWS SUNDAY" | 1,116,000 | 472,000/0.4 |
Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for 2/26/12, 2/19/12 & 2/27/11. February 2012 Sweep (2/2-2/29/12), February 2011 (2/3-3/2/11) & November 2011 Sweep (10/27-11/23/11). Sweep periods (November, February, May and July). *Due to the digital transition the February 2009 sweep was 3/5 - 4/1/09.
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