“This Week” Stands as the Only Public Affairs Program to Grow Year-to-Year in the Key Adult News Demo

Mar 1, 2012 1:13pm

For the February 2012 Sweep, “This Week” Posted Double-Digit Increases Over the November 2011 Sweep and Saw its Most-Watched Sweeps in Over 2 Years  

On February 26, 2012, ABC News’ “This Week with George Stephanopoulos” drew 2.353 million Total Viewers and 773,000 Adults 25-54, according to Nielsen Media Research.  

For the 3rd straight week, “This Week with George Stephanopoulos” improved on its year-ago telecast in Adults 25-54 (+2% -759,000 on 2/27/11)In fact, “This Week” stood as the only public affairs program to grow year-to-year in the key adult news demo as NBC’s “Meet the Press” (-8%), CBS’ “Face the Nation” (-20%) and Fox’s “Fox News Sunday” (-10%) each saw decreases.  

February 2012 Sweep

For the February 2012 Sweep, “This Week” posted double-digit increases over the November 2011 Sweep in both Total Viewers (+11% – 2.576 million vs. 2.320 million) and Adults 25-54 (+16% – 829,000 vs. 715,000).  Growing its Total Viewer count for the 2nd sweeps period in a row, the ABC public affairs program saw its most-watched sweeps in over 2 years – since November 2009.   

This Weekwas up over February 2011 in Total Viewers (+5%), drawing its largest overall February sweep audience in 3 years - since 2009*.   

Jon Banner is the executive producer of “This Week with George Stephanopoulos.”  Follow “This Week” on Twitter @ThisWeekABC.

Sunday, February 26, 2012 TOTAL VIEWERS A25-54 (000)/Rtg
ABC “THIS WEEK” 2,353,000 773,000/0.6
NBC “MEET THE PRESS” 3,430,000 1,057,000/0.9
CBS “FACE THE NATION” 3,035,000 806,000/0.7
FOX “FOX NEWS SUNDAY” 1,141,000 529,000/0.4
(February 2012 Sweep) TOTAL VIEWERS A25-54 (000)/Rtg
ABC “THIS WEEK” 2,576,000 829,000/0.7
NBC “MEET THE PRESS” 3,244,000 1,027,000/0.9
CBS “FACE THE NATION” 3,075,000 991,000/0.8
FOX “FOX NEWS SUNDAY” 1,116,000 472,000/0.4

 Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for 2/26/12, 2/19/12 & 2/27/11.   February 2012 Sweep (2/2-2/29/12), February 2011 (2/3-3/2/11) & November 2011 Sweep (10/27-11/23/11).   Sweep periods (November, February, May and July).  *Due to the digital transition the February 2009 sweep was 3/5 – 4/1/09.

– ABC –


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