ABC News Radio Taps TargetSpot to Deliver Digital Audio Ads as it Broadens its Digital Reach

By Michelle Levi

Apr 17, 2012 11:20am

ABC News Radio, America’s largest commercial radio news organization, and TargetSpot, the largest digital audio advertising network, today announced they are teaming up to deliver online advertising on ABC News audio content.

This new alliance leverages the award-winning reporting of ABC News across multiple audio distribution networks.

“Our digital reach is growing substantially and joining forces with TargetSpot is the next step in aligning our premium content with advertiser demand,” said Steve Jones, General Manager and Vice President of ABC News Radio.  ”This new relationship gives advertisers the opportunity to sponsor audio versions of Good Morning America, Nightline, World News with Diane Sawyer along with our comprehensive coverage of news and entertainment.”

TargetSpot will deliver in-stream audio, video and display ads within ABC News Radio content, which consumers can access via computer and mobile devices. Using the TargetSpot network, advertisers are able to target listeners based upon a variety of factors including personal listening preferences, time of day and geography, down to the zip code level.  Additionally, advertisers will be able to leverage custom offerings based on ABC News Radio’s broad stable of highly credible content and talent.

ABC News Radio is America’s largest radio news organization, delivering daily newscasts and breaking news coverage to more than 1,800 terrestrial affiliates nationwide and reaching more than 77 million people each week, as well as 60 million digital users through its alliances with Slacker and AOL Radio.

“This is a unique opportunity for brands, as we can customize advertising opportunities to include ABC’s well-respected and recognizable news personalities and properties,” said Eyal Goldwerger, CEO of TargetSpot. “We look forward to working with ABC News to power ads across their digital radio properties, and to helping them grow their listenership — as well as to helping advertisers connect with their audiences, wherever they are listening.”


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