“GMA” is #1 for Week of April 23 by 166,000 Total Viewers

Apr 30, 2012 1:49pm

“GMA” Posts Smallest Demo Gap (94,000) with “Today” Since November 1995

“GMA” On Top 2 of Last 3 Weeks

GMA”Wins First Day of May Sweep (Thursday, April 26)

ABC News’ “Good Morning America” drew 5.297 million Total Viewers, to rank No. 1 for the 2nd time in the last 3 weeks, according to Fast National Preliminary Live + Same Day Nielsen data for the week of April 23, 2012.  “GMA” outdrew NBC’s “Today” (5.131 million) by +166,000 Total Viewers, posting an even larger margin over the NBC program than its margin 2 weeks ago (+31,000 on w/o 4/9/12).  Additionally, Goodmorningamerica.com had 14.8 million more unique users than Today.com in March.

“GMA” trailed “Today” during the week by only -94,000 Adults 25-54 (2.139 million vs. 2.233 million), standing as the smallest demo gap between the two programs in over 16 years – since the week of 11/27/95.

“GMA” grew over the previous week by +6% in Total Viewers and by +10% in Adults 25-54 to hit 8-week highs (5.010 million and 1.940 million on w/o 4/16/12), delivering its 2nd strongest performance of the season in both Nielsen measures.  NBC’s “Today” posted losses (-2%/-4%) week to week.     

“GMA” ranked No. 1 in 3 of 5 days of the week: Tuesday (+404,000 – 5.291 million vs. 4.887 million), Wednesday (+288,000 - 5.190 million vs. 4.902 million) and Thursday (+283,000 - 5.496 million vs. 5.213 million).  This marks the first time in over 16 years that GMA has won, beating “Today,” in at least 3 days during the course of a week – since w/o 12/4/95.  Further, in topping “Today” on Thursday, “GMA” beat the NBC program on the opening day of the 2012 May Sweep.

Additionally, “GMA” ranked No. 1 in the key adult news demo on Tuesday (4/24/12) by +84,000 (2.161 million vs. 2.078 million). This represents the first “GMA” single day win in the demo in nearly 4 years - since 7/18/08 (excluding specials).

Impressively, “GMA” retained 99% of its year-ago week performance in Adults 25-54 (2.139 million vs. 2.160 million – w/o 4/25/11), which included “GMA’s” coverage of the Royal Wedding.

WEEK OF 4/23/12 TOTAL VIEWERS ADULTS 25-54
ABC 5,297,000 2,139,000
NBC  5,131,000 2,233,000

 Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/16/12 & 4/25/11. Week of 4/23/12 based on Nielsen Fast National Preliminary data. 

 

– ABC –

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