“Katie’s Take” Gives Viewers an Inside Look at the Latest in Health, Fitness, Parenting and Lifestyle
Katie Couric, special correspondent for ABC News and host of the upcoming syndicated daytime talk show “Katie”, hosts a weekly original digital video series from ABC News and Yahoo! starting next Tuesday, May 1st. Each week, Couric (@KatieCouric) will explore topics and issues that matter most to her viewers – including health, nutrition, parenting, and wellness. Every episode will feature interviews with top experts in a variety of fields as well as Katie’s own personal, fun and unique perspective.
“Today there is so much information available to us that it can be overwhelming to sift through it all,” said Katie Couric. “I am happy to have found a place in the digital world where I can cut through fads and trends. I want to introduce people to serious experts who can hopefully help provide real solutions.”
Poland Spring Natural Spring Water is the exclusive launch sponsor of this series which will be featured on a dedicated page on Yahoo!.
“Poland Spring, along with our other regional 100% natural spring water brands — Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills® – are born better. In our quest for constant betterment we are thrilled to get behind “Katie’s Take” and support the exciting new show as its launch advertiser,” said Sarah Linden, Brand Manager. “It feels like a natural fit to align some of our top brands with ABC News, Yahoo! and Katie Couric in their quest to help men and women live better.”
Look for exciting upcoming episodes that examine the myth of so-called “healthy” snacks, the dangers of over-parenting, the correlation between menopause and sleeplessness and special segments on fitness and finance.