Ratings: "ABC World News" Grows Total Viewing and Demo Audiences Most Among Evening Newscasts; Slashes Demo Gap with NBC by More than Half
"ABC World News with Diane Sawyer" Grows Total Viewing and Demo Audiences Most Among Evening Newscasts, Week-to-Week
ABC Cuts Total Viewing and Demo Gaps with NBC by Double-Digits, Week-to-Week
"ABC World News" Slashes Demo Gap with "NBC Nightly News" by More than Half, Year-to-Year
For the week of April 23, 2012, "ABC World News with Diane Sawyer" averaged 7.31 million Total Viewers and a 1.6 rating/6 share/1.95 million in Adults 25-54, according to Nielsen Media Research. Building on the prior week in Total Viewers (+3%) and Adults 25-54 (+4%) to hit 7-week highs (best since w/o 3/5/12) , "World News" grew the most week-to-week among the evening news broadcast in both Nielsen measures ("NBC Nightly News:" -2%/up less than +1%; "CBS Evening News:" flat/-2%).
Week-to-week, "World News" closed both the Total Viewing (-28% - 885,000 vs. 1.23 million) and demo (-19% - 255,000 vs. 316,000) gaps with "NBC Nightly News" - posting its smallest news demo margin with "Nightly News" in 6 weeks - since w/o 3/12/12.
Year-to-year, "World News" slashed its news demo gap with the NBC program by more than half (-58% - 255,000 vs. 610,000). In fact, "World News" has decreased its year-over-year Adults 25-54 gap with "Nightly News" by double-digits for the 8th straight week and in 9 of the last 10.
Season-to-date for the 2nd year in a row, "World News" has narrowed the gap with "NBC Nightly News" among Adults 25-54 (-22%), posting its smallest news demo margin (364,000) with the NBC program in 3 years - since the 2008-09 season.
"World News" outperformed the "CBS Evening News" by 1.53 million Total Viewers and by 320,000 Adults 25-54, delivering its largest Total Viewer lead over the CBS program in 3 months - since w/o 1/23/12.
"ABC World News with Diane Sawyer" airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the "World News" team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.
EVENING NEWS (Week of April 23, 2012)
Total Viewers | Adults 25-54 | Households | |
ABC | 7,305,000 | 1.6/6; 1,950,000 | 5.0/10 |
NBC | 8,190,000 | 1.8/7; 2,205,000 | 5.5/11 |
CBS | 5,771,000 | 1.4/5; 1,630,000 | 3.9/ 8 |
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/23/12, 4/16/12 & 4/25/11. Most Current - 2011-2012 Season (9/19/11 - 4/29/12) and 2010-2011 Season (9/20/11 - 5/1/11).