Ratings: “ABC World News” Grows Total Viewing and Demo Audiences Most Among Evening Newscasts; Slashes Demo Gap with NBC by More than Half

By David Ford

May 1, 2012 11:58am

“ABC World News with Diane Sawyer” Grows Total Viewing and Demo Audiences Most Among Evening Newscasts, Week-to-Week 

ABC Cuts Total Viewing and Demo Gaps with NBC by Double-Digits, Week-to-Week 

“ABC World News” Slashes Demo Gap with “NBC Nightly News” by More than Half, Year-to-Year

For the week of April 23, 2012, “ABC World News with Diane Sawyer” averaged 7.31 million Total Viewers and a 1.6 rating/6 share/1.95 million in Adults 25-54, according to Nielsen Media Research.  Building on the prior week in Total Viewers (+3%) and Adults 25-54 (+4%) to hit 7-week highs (best since w/o 3/5/12), “World News” grew the most week-to-week among the evening news broadcast in both Nielsen measures (“NBC Nightly News:” -2%/up less than +1%; “CBS Evening News:” flat/-2%).

Week-to-week, “World News” closed both the Total Viewing (-28% – 885,000 vs. 1.23 million) and demo (-19% – 255,000 vs. 316,000) gaps with “NBC Nightly News” — posting its smallest news demo margin with “Nightly News” in 6 weeks – since w/o 3/12/12.

Year-to-year, “World News” slashed its news demo gap with the NBC program by more than half (-58% – 255,000 vs. 610,000).  In fact, “World News” has decreased its year-over-year Adults 25-54 gap with “Nightly News” by double-digits for the 8th straight week and in 9 of the last 10.

Season-to-date for the 2nd year in a row, “World News” has narrowed the gap with “NBC Nightly News” among Adults 25-54 (-22%), posting its smallest news demo margin (364,000) with the NBC program in 3 years – since the 2008-09 season.

“World News” outperformed the “CBS Evening News” by 1.53 million Total Viewers and by 320,000 Adults 25-54, delivering its largest Total Viewer lead over the CBS program in 3 months - since w/o 1/23/12.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of April 23, 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,305,000 1.6/6;  1,950,000   5.0/10
NBC   8,190,000 1.8/7;  2,205,000   5.5/11
CBS   5,771,000 1.4/5;  1,630,000   3.9/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/23/12, 4/16/12 & 4/25/11.  Most Current – 2011-2012 Season (9/19/11 – 4/29/12) and 2010-2011 Season (9/20/11 – 5/1/11).

SHOWS:
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