“Good Morning America” is #1 for Week of July 2nd – Posts Largest Margin (+243,000) of Victory Over NBC’s “Today” in 17 Years

By Alyssa Bernstein

Jul 12, 2012 10:33am

“GMA” Turns in Closest Weekly Demo Performance (-24,000) with “Today” in 17 Years

ABC News’ “Good Morning America” was No. 1 for week of July 2, 2012 with 4.462 million Total Viewers, ranking No. 1 for the straight 2nd week and for the 6th time in the last 13 weeks, according to Nielsen Media Research.  ”GMA” outdelivered NBC’s “Today” (4.219 million) by 243,000 viewers, its largest margin of victory yet over NBC’s “Today” since snapping “Today’s” 852-week winning streak (on w/o 4/9/12).  Further, it was “GMA’s” largest advantage over the NBC morning newscast in nearly 17 yearssince w/o 12/4/95. Additionally, Goodmorningamerica.com on Yahoo! is the dominant morning news website leading NBC’s Today.com by millions of pageviews and unique users.  In June 2012, 22.3 million people visited Goodmorningamerica.com on Yahoo!.

In Adults 25-54, “GMA” slashed nearly all of its week-to-week demo margin with “Today” (-91% — 24,000 vs. 277,000)In fact, with only 24,000 Adults 25-54 viewers separating the two programs, “GMA” turned in its closest news demo performance with “Today” in nearly 17 years - since w/o 9/11/95.

“GMA” ranked No. 1 in Total Viewers three times during the week (regular telecasts).  “GMA” topped NBC’s “Today” on Monday by +2,000 (4.381 million vs. 4.379 million – 7/2/12), on Tuesday by +408,000 (4.580 million vs. 4.172 million – 7/3/12) and on Friday by +559,000 (4.507 million vs. 3.948 million – 7/6/12).  In addition, “GMA’s” Tuesday and Friday telecasts were the two most-watched morning newscasts of the week.

In addition, “GMA” ranked No. 1 in Adults 25-54 twice during the week (regular telecasts).  “GMA” beat NBC’s “Today” in the key adult news demo on Tuesday by +64,000 (1.663 million vs. 1.599 million – 7/3/12) and on Friday by +242,000 (1.777 million vs. 1.535 million – 7/6/12).   Notably, “GMA” scored its most number of single-day demo wins over “Today” during the course of a week in over 7 years – since w/o 5/23/05, when “GMA” also had two news demo wins during the week.  

Season to date, “GMA” has cut its gaps with “Today” in half in both Total Viewers (-55%) and Adults 25-54 (-49%) versus its year-ago season gaps.  In fact, “GMA” is posting its smallest Total Viewer (355,000) and Adults 25-54 (370,000) margins with “Today” in 16 years – since the 1995-96 Season.

Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+7%) versus its year-ago averages (NBC’s “Today:” -5%/-9%, respectively; CBS’ “This Morning:” -7%/-8%, respectively). “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.

“GMA” towered over “CBS This Morning” in Total Viewers (+88% – 4.462 million vs. 2.369 million) and Adults 25-54 (+70% – 1.643 million vs. 968,000).  

Note: Due to the July 4th holiday, all three programs were coded specials on Wednesday and were excluded from the average.  The weekly averages for all three programs are based on 4 days only (Mon, Tue, Thurs and Fri). 

WEEK OF 7/2/12 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 4,462,000 1.4/12; 1,643,000 3.4/14
NBC 4,219,000 1.4/12; 1,667,000 3.2/13
CBS 2,369,000 0.8/ 7;   968,000 1.8/ 7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 7/2/12, 6/25/12 & 7/4/11.  Most Current:  2011-2012 Season (9/19/11 – 7/8/12) and 2010-2011 Season (9/20/10 – 7/10/11). 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC –

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