“Good Morning America” is #1 for Week of July 9th – Virtual Tie in Demo with Only 2,000 Separating GMA with Today

By ABCNewsPR

Jul 16, 2012 2:54pm

“GMA” Posts Smallest Demo Gap with “Today” in 17 Years

“GMA” is #1 for Three Consecutive Weeks and Posts Largest Total Viewer Margin (357,000) Over “Today” in 17 Years

“GMA” Posts Most Single-Day Wins (4 out of 5) Over “Today” During the Course of a Week in 17 Years

 ABC News “Good Morning America” won the week in Total Viewers (4.570 million) for the week of July 9, 2012, according to Fast National Preliminary Live + Same Day Nielsen data, extending its run at No. 1 to 3 consecutive weeks, taking the top spot in 7 of the last 14.  “GMA” led NBC’s “Today” (4.213 million) during the week by its largest margin of victory (+357,000) in more than 17 years – since w/o 5/15/95.  In addition, “GMA” earned its first back-to-back Total Viewer wins over the NBC program in nearly 17 years – since w/o 11/27 and w/o 12/4/95. Additionally, Goodmorningamerica.com on Yahoo! is the dominant morning news website leading NBC’s Today.com by millions of pageviews and unique users.  In June 2012, 22.3 million people visited Goodmorningamerica.com on Yahoo!.

In Adults 25-54, ABC News’ “Good Morning America” finished in a virtual-tie for No. 1 with NBC’s “Today” (1.709 million vs. 1.711 million) during the week.   With only 2,000 Adults 25-54 viewers separating the two programs, “GMA” delivered its closest news demo performance with “Today” in nearly 17 years - since w/o 9/11/95.

During the week, “GMA” dominated “Today” in Total Viewers, beating the NBC program in 4 of 5 head-to-head telecasts (Mon: +392,000, Tues:  +198,000, Wed: +658,000 and Thurs: +540,000).  This marks the most single-day wins over “Today” during the course of a week in nearly 17 years - since w/o 12/4/95.  Furthermore, “GMA” held the Top 4 most-watched telecasts of the week (Monday thru Thursday, respectively). 

For the 2nd straight week, “GMA” ranked No. 1 in Adults 25-54 on 2 days during the week: Monday (+63,000 – 1.759 million vs. 1.696 million) and Wednesday (+111,000 – 1.831 million vs. 1.720 million).  Further, “GMA’s” Wednesday airing stood as the top Adults 25-54 telecast the week, marking the first time in nearly 5 years that “GMA” staked claimed to the week’s top demo telecast - since w/o 10/15/07. 

WEEK OF 7/9/12 TOTAL VIEWERS ADULTS 25-54
ABC 4,570,000 1,709,000
NBC 4,213,000 1,711,000

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + Same Day Week of 7/9/12, based on Nielsen Fast National Preliminary data. 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC –

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