Ratings: “ABC World News” Slashes Year-Ago Demo Gap with “NBC Nightly News” in 18 of Last 19 Weeks

By David Ford

Jul 17, 2012 11:02am

ABC World News with Diane Sawyer” Slashes Year-Ago Demo Gap with “NBC Nightly News” in 18 of Last 19 Weeks – Last Week Cut Demo Gap with NBC by 23% 

Season-to-Date, “ABC World News” is in Most Competitive Position in Three Years 

For the week of July 9, 2012, “ABC World News with Diane Sawyer” averaged 7.01 million Total Viewers and a 1.5 rating/6 share/1.77 million in Adults 25-54, according to Nielsen Media Research. For the 2nd time in the last 3 weeks, “World News” improved on its year-ago week performance in Total Viewers (6.94 million for w/o 7/11/11).   

“World News” narrowed Adults 25-54 margin with “NBC Nightly News” year-to-year by -23% (339,000 vs. 441,000).  “World News” has cut the year-ago demo gap with “Nightly News” in the last 6 weeks and in 18 of the last 19. 

Season to date, “World News” is narrowing its gaps with “NBC Nightly News” in both Total Viewers (-6%) and Adults 25-54 (-28%), delivering its smallest Total Viewer (991,000) and news demo margins (350,000) with the NBC program in 3 years – since the 2008-09 season.

“World News” defeated the “CBS Evening News” by 1.24 million Total Viewers and by 46,000 Adults 25-54.   

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/WorldNews.

EVENING NEWS (Week of July 9, 2012)

  Total Viewers     Adults 25-54    Households
ABC       7,011,000 1.5/6;  1,766,000   4.7/10
NBC   7,808,000 1.7/7;  2,105,000   5.3/11
CBS   5,776,000 1.4/6;  1,720,000   4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 7/9/12, 7/2/12 & 7/11/11.  Most Current – 2011-2012 Season (9/19/11 – 7/15/12) and 2010-2011 Season (9/20/11 – 7/17/11).

SHOWS:
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