In its Premiere Telecast, "Katie" Leads the Freshman Pack by Huge Margins, Equaling the Highest New Daytime Talk Show Debut in the Last Decade
Recruiting Audience to its Time Period, "Katie" Builds on its Lead-in by 12%
Despite Facing the Highest Year-Ago Benchmark Comparisons Among The New Shows, "Katie" Boosts its Time Period by 22% Over The Year-Ago September 2011 Averages
"Katie" Earns First or Second Place in Each of the Top 15 U.S. Metered Markets, Including No. 1 Finishes in Both New York and Los Angeles
"Katie" Debut Ratings
Nationally syndicated talk show, "Katie" debuted on Monday, September 10, 2012 with an impressive 2.8 Household rating, 8 share in the 56 U.S. Metered Markets to lead the pack of new daytime talk shows by huge margins. The premiere of "Katie" outdelivered the debut telecasts of "Steve Harvey" by 87% (1.5/4 on 9/4/12), "Jeff Probst" by 150% (1.0/3) and "Ricki Lake" by 250% (0.8/2). Also worth noting, "Katie" topped the sophomore season premiere of "Anderson" by 115% (1.3/4).
"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: WRAP Overnights, Weighted U.S. Metered Market Averages, Live + Same Day (09/10/12).