Ratings: In Final Weeks of the Season, “ABC World News” Cuts Viewership Gaps with “NBC Nightly News” by Double Digits

By David Ford

Sep 25, 2012 11:18am

image Ratings: In Final Weeks of the Season, ABC World News Cuts Viewership Gaps with NBC Nightly News by Double Digits

“ABC World News with Diane Sawyer” Closes Viewing Gaps with “NBC Nightly News” Both Week-to-Week and Year-to-Year 

In Final Week of the Season, ABC “World News” Newscast Slashes Total Viewing Gap with NBC by 48% and the Demo Gap by 30% Compared to the Year-Ago Week 

During the 2011-12 Season “ABC World News” Closes Key Demo Gap with NBC by -18%

In Final Weeks of the Season, “World News” Cuts Viewership Gaps with “NBC Nightly News” by Double-Digits

For the week of September 17, 2012, the final week of the 2011-12 season, “ABC World News with Diane Sawyer” averaged 7.32 million Total Viewers and a 1.5 rating/6 share/1.77 million in Adults 25-54, according to Nielsen Media Research. “World News” was up over the final week of the 2010-11 season in Total Viewers (7.25 million on w/o 9/12/11).

“World News” cut its week-to-week gaps with “NBC Nightly News” in Total Viewer (-8% – 508,000 vs. 555,000) and Adults 25-54 (-2% – 316,000 vs. 322,000).   

“World News” narrowed its margins with “NBC Nightly News” compared to the final week of the 2010-11 season (w/o 9/12/11) by double-digits in both Total Viewers (-48% – 508,000 vs. 974,000) and Adults 25-54 (-30% – 316,000 vs. 450,000).

“ABC World News” beat the “CBS Evening News” by 1.48 million Total Viewers and 107,000 Adults 25-54. 

NOTE:  On Friday, David Muir anchored “World News.”

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For the 3rd Quarter 2012, which was impacted by the 2012 London Olympic Games, “ABC World News with Diane Sawyer” averaged 7.17 million Total Viewers and a 1.5 rating/6 share/1.83 million among Adults 25-54.  “World News” was up quarter-to-quarter in Total Viewers (7.08 million – 2Q12).    

“World News” outperformed the “CBS Evening News” by 1.48 million Total Viewers and by 179,000 Adults 25-54 viewers during 3Q12, posting its largest quarter lead in Total Viewers over the CBS program in 3 quarters - since 4Q11.

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For the 2011-12 television season, “ABC World News with Diane Sawyer” averaged 7.49 million Total Viewers and a 1.6 rating/6 share/1.97 million among Adults 25-54.

“World News” narrowed its 2011-12 season gap with “NBC Nightly News” among Adults 25-54 (-18%) versus the 2010-11 season, delivering its smallest news demo margin (384,000) with the NBC program in 3 years - since the 2008-09 season.

In fact, in the final six weeks of the season on average, post-Olympics, “World News” decreased its margins with “NBC Nightly News” by double-digits in both Total Viewers (-22% – 599,000 vs. 767,000) and Adults 25-54 (-23% – 299,000 vs. 389,000) compared to the margins of the comparable year-ago weeks.   

“World News”outperformed “CBS Evening News” by 1.46 million viewers and by 214,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of September 17, 2012) 

Total Viewers

Adults 25-54

Households

ABC    7,317,000   1.5/6; 1,767,000   5.0/10
NBC   7,825,000   1.8/7; 2,083,000   5.4/11
CBS   5,840,000   1.4/5; 1,660,000   4.0/ 8

EVENING NEWS (3rd Quarter, 2012)

Total Viewers

Adults 25-54

Households

ABC    7,171,000   1.5/6; 1,825,000   4.9/10
NBC   8,300,000   1.9/8; 2,316,000   5.6/11
CBS   5,694,000   1.4/5; 1,646,000   3.9/ 8

EVENING NEWS (2011-12 Season)

Total Viewers

Adults 25-54

Households

ABC   7,486,000   1.6/6; 1,973,000   5.1/10
NBC   8,528,000   2.0/7; 2,357,000   5.7/11
CBS   6,029,000   1.5/5; 1,759,000   4.1/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 9/17/12, 9/10/12 & 9/12/11.   3Q11: 6/25 – 9/23/12.  2Q12: 3/26 – 6/24/12. 3Q11: 6/27 – 9/18/11.  Television Season 2011-12 (9/19/11 – 9/23/12) and 2010-2011 (9/20/10 – 9/18/11).

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