“ABC World News” Continues to Close Viewership Gaps with “NBC Nightly News” Week-to-Week, Year-to-Year, and Season-to-Date by Double-Digit Margins

By David Ford

Oct 30, 2012 2:22pm

“ABC World News with Diane Sawyer” Continues to Close Viewership Gaps with “NBC Nightly News” Week-to-Week, Year-to-Year, and Season-to-Date by Double-Digit Margins 

“World News” Closes Weekly Total Viewing Gap with “Nightly” by 45% and Demo Gap by 30% 

ABC Slashes Total Viewer Gap with NBC by 58% and Demo Gap by 17%, Year-to-Year 

Season-to-Date, ABC Cuts Total Viewing Gap with NBC by 30% — Marking Smallest Gap in 4 Years

For the week of October 22, 2012, “ABC World News with Diane Sawyer” averaged 7.59 million Total Viewers and a 1.6 rating/7 share/1.89 million in Adults 25-54, according to Nielsen Media Research.  Growing week to week by 8% in Total Viewers and by 11% in Adults 25-54 (7.05 million and 1.71 million, respectively, on w/o 10/15/12) to hit season highs in both measures, “World News” drew its most-watched week in 6 weeks and best news demo performance in 8 weeks – since w/o 9/10/12 and w/o 8/27/12, respectively.

On Tuesday (10/23/12), “World News” delivered its strongest telecast of the season in both Total Viewers (8.16 million) and Adults 25-54 (2.09 million).

“World News” narrowed its margins with “NBC Nightly News” week to week in both Total Viewers (-45% – 439,000 vs. 805,000) and Adults 25-54 (-30% – 321,000 vs. 459,000) to turn in its smallest overall viewer gap since premiere week – since w/o 9/24/12.

“World News” cut its year-to-year gaps with “NBC Nightly News” in Total Viewers (-58% – 439,000 vs. 1.04 million) and Adults 25-54 (-17% – 321,000 vs. 387,000)In fact, “World News” has cut its year-to-year Total Viewer gap with the NBC newscast for the 8th week in a row and in 9 of the last 10 weeks.

Season-to-date, “World News” has narrowed its Total Viewer gap (-30%) with “NBC Nightly News” by double-digits for the second year in a row to post its smallest (439,000) with the NBC program in 4 years- since the 2008-09 season.

“World News” outdrew the “CBS Evening News” by 1.22 million Total Viewers and 186,000 Adults 25-54, delivering its largest news demo advantage of the season. 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of October 22, 2012)

Total Viewers

Adults 25-54

Households

ABC

7,587,000

1.6/7; 1,890,000

5.1/11

NBC

8,026,000

1.9/7; 2,211,000

5.4/10

CBS

6,370,000

1.4/5; 1,704,000

4.4/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 10/22/12, 10/15/12 & 10/24/11.  Most Current – 2011-2012 Season (9/24 – 10/28/12) and 2011-2012 Season (9/19 – 10/23/11).

 

 

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