ABC’S “20/20″ Dominated NBC’S “Dateline” In Head-To-Head Competition By 1.1 Million Viewers, 50% in Key Adults 18-49 Demo and 50% in Adults 25-54
Jumping over its lead-in, ABC’s 20/20 ranked as the #1 TV show in 10 o’clock hour on Friday, November 23 in Total Viewers, Adults 18-49 and Adults 25-54. In the hour, the ABC newsmagazine dominated NBC’s Dateline in head-to-head competition by 1.1 million viewers, by 50% in Adults 18-49 and by 50% in Adults 25-54. 20/20 was up week to week in both Adults 18-49 (+7%) and Adults 25-54 (+5%).
- ABC’s 20/20 increased sharply over its year-ago performance in Total Viewers (+16%), Adults 18-49 (+25%) and Adults 25-54 (+24%). In fact, the show was up year to year in the key Adult 25-54 news demo for its 5th straight telecast.
“20/20″ featured a year-long ABC News investigation that revealed a Colorado town of 8,000 — home to the Fundamentalist Latter Day Saints, the largest polygamous community in America – is still ruled by their leader and prophet Warren Jeffs, even though he is serving a life sentence in prison. His people continue to accept his edicts as law. Over the past year, he has destroyed families by excommunicating dozens of men and women. “20/20″ followed one family: a mother, six daughters and a son, on their path to freedom and as they struggle to survive in the outside world they’ve been taught will be their damnation.
David Sloan is executive producer of “20/20″.
– ABC –