“ABC World News” Dramatically Cuts Total Viewing and Demo Gaps with NBC by More than Half Year-to-Year

By David Ford

Feb 20, 2013 10:51am

Demo Gap Narrowed to Only 161,000 Viewers, Marking Smallest Gap with NBC in 7 Months 

ABC Newscast Was the Only to Grow Both Overall and Demo Audiences Year-to-Year 

Monday Marked “World News” Most-Watched Broadcast of the Season

For the week of February 11, 2013, “ABC World News with Diane Sawyer” averaged 8.33 million Total Viewers and a 1.9 rating/8 share/2.22 million in Adults 25-54, according to Nielsen Media Research.

For the 3rd week running, “World News” posted year-to-year improvement in both Total Viewers (+4%) and Adults 25-54 (+5%) – 8.00 million and 2.11 million, respectively, on w/o 2/13/12.  Further, “World News” has increased its audience compared to the same week last year in Total Viewers for the last 8 weeks.  Additionally, “World News” was the only evening newscast to build on its year-ago performance in both measures as “CBS Evening News” was mixed (+5%/-2%) and “NBC Nightly News” was down (-4%/-11%).   

On Monday (2/11/13), “World News” turned in its most-watched telecast of the season and 2nd-best in Adults 25-54 (9.09 million and 2.52 million, respectively – regular telecast).

Week-to-week, “World News” cut its gaps with “NBC Nightly News” by high double-digits among both Total Viewers (-35% – 661,000 vs. 1.01 million) and Adults 25-54 (-49% – 161,000 vs. 315,000).  In fact, the ABC evening news posted its smallest news demo margin with “Nightly News” in 7 months – since w/o 7/16/12.

“World News” slashed its margins with “NBC Nightly News” on the year-ago week by more than half in both Total Viewers (-53% – 661,000 vs. 1.41 million) and Adults 25-54 (-72% – 161,000 vs. 577,000).

Season-to-date, “World News” has increased its Total Viewing audience (+2%, 8.08 million vs. 7.90 million) compared to the same point last season, drawing its most-watched season in 3 years - since the 2009-10 season.  For the 2nd year in a row, “World News” narrowed its margins in both Total Viewers (-23%) and Adults 25-54 (-3%) with “NBC Nightly News” to post its smallest gaps (791,000 and 348,000, respectively) with the NBC program in 4 years- since the 2008-09 season.  

For the week “ABC World News” bettered “CBS Evening News” by 1.13 million Total Viewers and by 121,000 Adults 25-54. 

Note: Due to the State of the Union Address on Tues (2/12), “World News” was retitled “Wrld News Tonite” and was excluded from the average.  ABC’s weekly average is based on four days (Mon, Wed-Fri), while NBC’s and CBS’ weekly averages are based on five days.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of February 11, 2013)

  Total Viewers Adults 25-54 Households
ABC 8,334,000 1.9/8; 2,216,000   5.5/11
NBC 8,995,000 2.0/7; 2,377,000   6.0/11
CBS 7,200,000 1.8/6; 2,095,000   4.9/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/11/13, 2/4/13 & 2/13/12.  Most Current – 2012-2013 Season (9/24/12 – 2/17/13) and 2011-2012 Season (9/19/11 – 2/12/12).  All averages based on regular telecasts.

 

 

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