“GMA” #1 For Second Straight Week of February Sweep

By ABCNewsPR

Feb 22, 2013 12:13pm

 

“GMA” Leads “Today” by 753,000 Total Viewers and 46,000 Adults 25-54

“GMA” Continues to Grow Season-to-Date in Demo and Total Viewers While “Today” Declines by Double-Digits

For the week of February 11, 2013, ABC News’ “Good Morning America” ranked No. 1 to deliver its 2nd winning week in a row in both Total Viewers (5.489 million) and Adults 25-54 (2.055 million), according to Nielsen Media Research.  The ABC morning newscast has ranked No. 1 in Total Viewers in all 20 weeks of the season and in 15 of 20 weeks in Adults 25-54.  Further, “GMA” has ranked No. 1 every week in Total Viewers for the past six months (the last 26 weeks) and in 31 of the last 33 (behind “Today” only during the 2 weeks of the Summer Olympics).  Further, “GMA’s” 26 consecutive weeks at No. 1 mark its longest run in 20 years – since the 1992-93 season, w/o 11/9/92 – w/o 6/28/93.  In Adults 25-54, “GMA” ranked No. 1 in 19 of the past 24 weeks. 

Leading the second full week of the 2013 February sweep, “GMA” outperformed NBC’s “Today” (4.736 million and 2.009 million, respectively) by +753,000 Total Viewers and by +46,000 Adults 25-54, leading the NBC morning program by its largest Total Viewer advantage since premiere week nearly 5 months ago - since w/o 9/24/12.

“GMA” saw week-to-week increases (5.385 million and 2.043 million, respectively on w/o 2/4/13) in both Total Viewers (+2%) and Adults 25-54 (+1%).  “GMA” stood as the only morning newscast to improve from the prior week in both measures, as “CBS This Morning” was down (-3%/-3%), while NBC’s “Today” was mixed (flat/+1%).

“GMA” improved on its year-ago Total Viewer audience by +10% (5.001 million on w/o 2/13/12), growing in all 20 weeks of the season.  Year to year, NBC’s “Today” saw its overall audience fall by double digits (-16%).

Season to date “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+538,000) in more than 21 years, and in the key adult news demo (+64,000) in 21 years – since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date “GMA” is up in both Total Viewers (+6%) and Adults 25-54 (+2%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -15%/-21%, respectively; CBS’ “This Morning” is mixed +8%/flat, respectively).  “GMA” is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years - since the 2005-06 and 2008-09 seasons, respectively.

For the week, “GMA” bettered “CBS This Morning” in Total Viewers (+81%) and Adults 25-54 (+78%).

According to Nielsen Fast Affiliate time period data for Wednesday, February 20, 6.121 million viewers welcomed Robin Roberts back to the “Good Morning America” anchor desk, making the broadcast No. 1 in both Total Viewers (6.121 million for ABC vs. 4.933 million for NBC) and Adults 25-54 (2.276 million for ABC vs. 2.240 million for NBC).

Roberts’ return was five months to the day since she underwent a bone marrow transplant to treat myelodysplastic syndrome (MDS), a rare blood disorder.

WEEK OF 2/11/13 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 5,489,000 1.7/12; 2,055,000 4.1/15
NBC  4,736,000 1.7/12; 2,009,000 3.6/13
CBS 3,029,000 1.0/ 7; 1,157,000 2.3/ 8

Source:  The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/11/13, 2/4/13 & 2/13/12.  Most Current – 2012-2013 Season (9/24/12 – 2/17/13) and 2011-2012 Season (9/19/11 – 2/12/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).   

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC –

 

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