ABC News Launches #MyWorldNewsStory Campaign

By David Ford

Mar 18, 2013 2:00pm

Watch original report from ABC News Chief Health and Medical Editor Dr. Richard Besser here.


Americans Share Personal Stories About Reports 
Seen on “ABC World News”

ABC News has launched a new campaign for its flagship evening newscast “World News with Diane Sawyer.” In a series of five video spots that began airing on March 17, the #MyWorldNewsStory campaign highlights people who have been featured in or impacted by stories that have aired on “ABC World News.”

“You don’t think that something you’re watching on TV is going to affect your life.” – Debbie Osterberg, an ABC viewer

The first-person narratives collectively capture the DNA of the newscast anchored by Diane Sawyer — from breaking news coverage to stories that affect people’s lives in tangible, relatable, human ways.  In addition the five promos speak to the mission of ABC News: to inform, inspire, and empower people so they can better understand the world and change their futures.

“You turn to the news for a lot of different reasons and to have a show that gives you something that you can apply to your real life… it was awesome” – Mary Burt-Godwin

Viewers who have a story they want to share can submit it here or by using the #MyWorldNewsStory hashtag on Twitter.

Watch original report on Hurricane Sandy here.

Watch original “Made in America” report from “World News” weekend anchor David Muir here.

Watch original “Standing Up for Heroes” report from ABC News’ Bob Woodruff here.

Watch original “Real Money” report here.

RELATED“ABC World News” Cuts Overall Viewing Gap with “NBC Nightly News” for 10th Straight Week

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer@ABCWorldNewsfacebook.com/DianeSawyerfacebook.com/WorldNews.

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