“ABC World News” Cuts Overall Viewing Gap with “NBC Nightly News” for 10th Straight Week

By David Ford

Mar 12, 2013 11:12am

For the 6th Week in a Row “World News” Grows Both Total Viewing and Demo Audiences Year-to-Year 

Season-to-Date, “World News” Slashed Both Total Viewing and Demo Gaps with NBC to Smallest Margin in 4 Years

For the week of March 4, 2013, “ABC World News with Diane Sawyer” averaged 8.16 million Total Viewers and a 1.8 rating/7 share/2.16 million in Adults 25-54, according to Nielsen Media Research.

“World News” cut its Total Viewer gap with “NBC Nightly News” compared to the same week last year by -27% (989,000 vs. 1.35 million), representing the 10th straight week that the ABC newscast has decreased the Total Viewer margin.

For the 6th week running, “World News” registered gains on the year-earlier week among both Total Viewers (+8%) and Adults 25-54 (+6%) – 7.55 million and 2.03 million, respectively, on w/o 3/5/12.  In fact, “World News” has improved its Total Viewer audience year-to-year for the last 11 weeks. 

Season-to-date, “World News” has increased its Total Viewing audience (+3%) compared to the same point last season, drawing its most-watched season in 3 years - since the 2009-10 season. For the 3rd year in a row, ”World News” narrowed its margins in both Total Viewers (-27%) and Adults 25-54 (-9%) with “NBC Nightly News” to post its smallest gaps (799,000 and 343,000, respectively) with the NBC program in 4 years- since the 2008-09 season.

For the week, “ABC World News” beat “CBS Evening News” by 1.13 million Total Viewers and by 251,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of March 4, 2013)

  Total Viewers Adults 25-54 Households
ABC 8,157,000 1.8/7; 2,159,000 5.5/11
NBC 9,146,000 2.2/8; 2,585,000 6.1/11
CBS 7,028,000 1.6/6; 1,908,000 4.8/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/4/13, 2/25/13 & 3/5/12. Most Current – 2012-2013 Season (9/24/12 – 3/10/13) and 2011-2012 Season (9/19/11 – 3/4/12). All averages based on regular telecasts.

SHOWS:
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