“GMA” #1 for 2013 February Sweep

By ABCNewsPR

Mar 7, 2013 12:54pm

 

First Demo Win for a February Sweep in 20 Years & First Total Viewer Win for February Sweep in 19 Years 

“GMA” Posts Largest Total Viewer Margin (+848,000) Over NBC’s “Today” in 21 Years & Largest Demo Margin (+97,000) in 19 Years

 

“GMA” #1 for Week of February 25:

 ”GMA” Beats “Today” by Over 1 Million Viewers for Week of February 25 

Second Consecutive Week Besting “Today” by Over 1 Million Viewers—Marking First Time in 21 Years with Back-to-Back Weeks with +1.0 Million Margin

 

“GMA” Outperforms “Today” By +231,000 Demo Viewers for the Week

 

February2013 Sweep

ABC News’ “Good Morning America” won the February 2013 Sweep in both Total Viewers (5.669 million) and Adults 25-54 (2.130 million), according to Nielsen Media Research.  “GMA” marked its first February sweeps victory in 19 years in Total Viewers and in 20 years in Adults 25-54 – since February 1994 and February 1993, respectively.

“GMA” led NBC’s “Today” (4.821 million and 2.033 million) by its largest Total Viewer margin (+848,000) during any sweep in more than 21 years – since at least the November 1991 sweep; Nielsen’s electronic database started on September of 1991.  In Adults 25-54, “GMA” beat “Today” by its biggest news demo advantage (+97,000) during a sweep in nearly 19 years – since May 1994.

“GMA” improved on the previous sweep (5.316 million and 2.025 million for November 2012) in both Total Viewers (+7%) and Adults 25-54 (+5%).  In fact, the ABC morning newscast turned in its largest overall sweeps audience in more than 21 years - since at least November 1991.  Additionally, “GMA” saw its best sweeps performance in the key adult news demo in 5 years -February 2008.

“GMA” outperformed CBS’ “This Morning” during the month in Total Viewers (+88%) and Adults 25-54 (+86%), delivering its largest Total Viewer advantage (2.657 million) during a sweep in nearly 7 years - since May 2005.

GoodMorningAmerica.com on Yahoo! reached over 25M users and served over 130M page views in January. It is the #1 morning news website and beats Today.com by millions of users each month.

Week of February 25, 2013

For the week of February 25, 2013, “Good Morning America” ranked No. 1 in the morning for the 4th straight week in both Total Viewers (5.835 million) and Adults 25-54 (2.241 million), according to Nielsen Media Research.  Growing its Adults 25-54 audience for the 3rd week in a row (+2% – 2.195 million on w/o 2/18/13), ”GMA” saw its best news demo performance in more than 4 years – since w/o 1/26/09.

“GMA” outdrew NBC’s “Today” (5.835 million vs. 4.814 million) by +1.021 million viewers, representing its first back-to-back weeks with a +1.0 million Total Viewer margin over the “Today Show” in more than 21 years (since at least September 1991, the start of the Nielsen electronic database).  “GMA” beat “Today” by +1.055 million viewers the previous week (w/o 2/18/13).  In addition, “GMA” outpaced “Today” by +231,000 demo viewers (2.241 million vs. 2.010 million), its largest Adults 25-54 advantage over the NBC program since premiere week 5 months ago – since w/o 9/24/12.

Airing the week’s Top 2 most-watched telecasts, “GMA” outdelivered “Today” by 1.579 million on Monday (6.407 million vs. 4.828 million on 2/25/13) and by 1.394 million on Tuesday (6.075 million vs. 4.681 million on 2/26/13), representing the first time in nearly 18 years that “GMA” led “Today” by over 1.0 million viewers twice during a course of a week - since w/o 5/1/94.  In addition, “GMA” turned in its top Adults 25-54 telecast on Monday (2.475 million) since the royal wedding nearly 2 years ago and 2nd-highest in 4 years - since 4/29/11 and 3/3/09, respectively.  

The ABC morning newscast has ranked No. 1 in Total Viewers in all 22 weeks of the season and in 17 of 22 weeks in Adults 25-54.  Further, “GMA” has ranked No. 1 every week in Total Viewers for more than six months (the last 28 weeks) and in 33 of the last 35 (behind “Today” only during the 2 weeks of the Summer Olympics).  Further, “GMA’s” 28 consecutive weeks at No. 1 stand as its longest stretch in 20 years – since the 1992-93 season, w/o 11/9/92 – w/o 6/28/93.  In Adults 25-54, “GMA” ranked No. 1 in 21 of the past 26 weeks. 

“GMA” improved year to year (5.364 million and 2.165 million, respectively, on w/o 2/27/12) in both Total Viewers (+9%) and Adults 25-54 (+4%), building on the same week last year in overall viewers in all 22 weeks this season.  NBC’s “Today” decreased from the year-earlier week by double-digits in both Nielsen measures (-13%/-19%).

Season to date “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+581,000) in more than 21 years, and in the key adult news demo (+74,000) in 21 years – since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date “GMA” is up in both Total Viewers (+7%) and Adults 25-54 (+3%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -15%/-21%, respectively; CBS’ “This Morning” is mixed +8%/flat, respectively).  “GMA” is seeing its largest overall season audience in 8 years and best Adult 25-54 performance in 4 years - since the 2004-05 and 2008-09 seasons, respectively.

For the week, “GMA” more than doubled the performance of CBS’ “This Morning” in Total Viewers (+104%) and Adults 25-54 (+108%), beating the CBS morning program by its largest news demo advantage (1.162 million) in more than 6 years - since w/o 10/16/06.

Feb. 2013 Sweep TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 5,669,000 1.8/12; 2,130,000 4.3/15
NBC 4,821,000 1.7/12; 2,033,000 3.6/13
CBS 3,012,000  1.0/ 7; 1,146,000 2.3/ 8

 

WEEK OF 2/25/13 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS
ABC 5,835,000 1.9/13; 2,241,000 4.4/15
NBC  4,814,000 1.7/12; 2,010,000 3.6/13
CBS 2,863,000 0.9/ 6; 1,079,000 2.2/ 8

Source:  The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 2/25/13, 2/18/13 & 2/27/12.  Most Current – 2012-2013 Season (9/24/12 – 3/3/13) and 2011-2012 Season (9/19/11 – 2/26/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count) February 2013 Sweep (1/31-2/27/13), February 2012 (2/2-2/29/12) and November 2012 Sweep (10/25-11/21/12).   Sweep periods (November, February, May and July).  

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC –

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